Fleet Feet's tech stack
What does Fleet Feet use?
Fleet Feet (fleetfeet.com) uses at least 23 tools we can see from public records, including Zendesk for customer support, Shopify for its website, UpSellit for marketing and iCIMS for hiring and HR. Fleet Feet has used Bynder since Apr 2025, going by certificate records. Last checked .
- Industry
- Retail
- Size
- 1,001–5,000 employees
- Based in
- Carrboro, United States
- Founded
- 1976
- Company page
- Tools found
- 23
- Categories
- 14
- Oldest proven tool
- Apr 2025
- Changes seen
- 1
Fleet Feet's stack, layer by layer
Of 23 tools, 8 came from website code, 8 from DNS verification records, 4 from custom domain and 3 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
Hosting & Cloud
Application
3 tools, what the product is built with
Data & Observability
2 tools, what they measure and store
Go-to-market
8 tools, how they find and keep customers
Website & CMS
Support & Docs
Company Ops
9 tools, what the team runs on day to day
Email Delivery
Collaboration
People & HR
Security & Compliance
What changed at Fleet Feet
Recent starts and stops
- StoppedAmazon CloudFront
Fleet Feet tech stack FAQ
What tools does Fleet Feet use?
As of November 2026, runsonwhat has found 23 tools at Fleet Feet (fleetfeet.com) in public records. Edge & Hosting: Amazon Web Services. Application: OpenAI, Bynder and Typesense. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Meta Pixel, Shopify and TikTok Pixel. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 2, 2026.
What cloud does Fleet Feet run on?
Fleet Feet uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 147,290 companies runsonwhat tracks.
What email provider does Fleet Feet use?
Fleet Feet uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 730,362 companies runsonwhat tracks.
What does Fleet Feet use for customer support?
Fleet Feet uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 43,478 companies runsonwhat tracks.
What analytics tools does Fleet Feet use?
Fleet Feet uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on fleetfeet.com. Google Analytics is used by 903,755 companies runsonwhat tracks.
What is Fleet Feet's website built with?
Fleet Feet uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through Shopify code on fleetfeet.com. Shopify is used by 61,320 companies runsonwhat tracks.
How long has Fleet Feet used Bynder?
Fleet Feet has used Bynder since at least April 2025, going by the first public certificate of the fleetfeet.com subdomain that points at Bynder.
Does Fleet Feet use Meta Pixel?
Yes. runsonwhat found Meta Pixel at Fleet Feet through a DNS verification record for Meta Pixel and code on fleetfeet.com. Meta Pixel is a Ads & Pixels tool used by 421,643 companies runsonwhat tracks.
Does Fleet Feet use AI tools?
Yes. runsonwhat has found OpenAI at Fleet Feet; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Fleet Feet may use more AI tools than these.
Has Fleet Feet changed tools recently?
Yes. On runsonwhat's rechecks, Fleet Feet stopped using Amazon CloudFront (latest on November 2, 2026). A change counts only between two checks of fleetfeet.com done the same way.
Which companies have a tech stack similar to Fleet Feet's?
The companies with the stacks most like Fleet Feet's are PetSmart, Bissell, Marathon Sports and Groupe Dynamite, according to runsonwhat (November 2026). Each shares 4 to 14 tools with Fleet Feet, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Fleet Feet uses?
runsonwhat reads public records only. Of the 23 tools at Fleet Feet, 8 were found through code on fleetfeet.com, 8 through DNS records, 4 through subdomains that point at the vendor, 2 through email records and 1 through certificate records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fleetfeet.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.