What does Brandwatch use?

As of November 2026, runsonwhat has found 34 tools at Brandwatch (falcon.io) in public records. Edge & Hosting: Cloudflare. Data & Observability: Google Analytics, Google Tag Manager and Optimizely. Go-to-market: WordPress, Meta Pixel and Rank Math. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 31, 2026.

The sales tools runsonwhat has found at Brandwatch are Qualified (November 2026); no CRM shows up in Brandwatch's public records. runsonwhat found Qualified through Qualified code on falcon.io. Qualified is used by 1,781 companies runsonwhat tracks.

Brandwatch uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 724,363 companies runsonwhat tracks.

Brandwatch uses Zendesk for customer support and documentation, alongside Drift, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk, and Brandwatch has used it since at least June 2019. Zendesk is used by 43,187 companies runsonwhat tracks.

Brandwatch uses Google Analytics for analytics, alongside Google Tag Manager and Marketo Measure, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on falcon.io. Google Analytics is used by 906,229 companies runsonwhat tracks.

Brandwatch uses WordPress for its website, alongside Rank Math, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on falcon.io. WordPress is used by 607,373 companies runsonwhat tracks.

Brandwatch has used Atlassian Statuspage since at least September 2017, going by the first public certificate of the falcon.io subdomain that points at Atlassian Statuspage. Other long-running tools at Brandwatch include Apigee (since February 2018) and Zendesk (since June 2019).

Yes. runsonwhat found Cloudflare at Brandwatch through DNS records that point at Cloudflare and code on falcon.io. Cloudflare is a CDN & Edge tool used by 727,889 companies runsonwhat tracks.

The companies with the stacks most like Brandwatch's are TriNet, SS&C Technologies, Envestnet | Yodlee and Precisely, according to runsonwhat (November 2026). Each shares 7 to 16 tools with Brandwatch, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 34 tools at Brandwatch, 16 were found through DNS records, 9 through code on falcon.io, 5 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and falcon.io about monthly.