AdRoll's tech stack
What does AdRoll use?
AdRoll (adroll.com) uses at least 56 tools we can see from public records, including Amazon Web Services for hosting, Google Workspace for email and documents, HubSpot for sales and Zendesk for customer support. Last checked .
- Industry
- Software As a Service
- Based in
- United States
- Founded
- 2007
- Company page
- Tools found
- 56
- Categories
- 19
- Oldest proven tool
- Feb 2016
- Last checked
- Oct 2026
AdRoll's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
5 tools, where the bytes are served from
Hosting & Cloud
Application
3 tools, what the product is built with
Media & UI
Data & Observability
11 tools, what they measure and store
Go-to-market
22 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
15 tools, what the team runs on day to day
Dev Tools
Finance & Legal
Security & Compliance
Other traces
What changed at AdRoll
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Companies like AdRoll also use
Tools common among companies with a similar stack that we haven't found at AdRoll.
Companies with a stack like AdRoll's
Ranked by shared tools, with rare tools counting more.
Sprig Technologies, Inc.Software · 51–200 people18in common
UpGuardComputer Security · 201–1,000 people18in common
BlackLineblackline.com26in common
Factorial USFinance and Accounting · 11–50 people14in common
Fishbowl InventorySoftware · 201–1,000 people19in common
Whatagraph B.V.Reporting23in common
EllipticFinancial Services · 51–200 people20in common
BrexBanking and Exchange · 201–1,000 people24in common
More Software As a Service companies
Other Software As a Service companies we've checked.
AdRoll tech stack FAQ
What tools does AdRoll use?
As of October 2026, runsonwhat has found 56 tools at AdRoll (adroll.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: Font Awesome and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Google Workspace, SendGrid and Apple Business. Last checked October 7, 2026.
What cloud does AdRoll run on?
AdRoll uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on adroll.com. Amazon Web Services is used by 143,432 companies runsonwhat tracks.
What CRM does AdRoll use?
AdRoll uses HubSpot for its CRM, alongside ZoomInfo, Bombora and RB2B, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on adroll.com. HubSpot is used by 88,155 companies runsonwhat tracks.
What email provider does AdRoll use?
AdRoll uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on adroll.com. Google Workspace is used by 392,589 companies runsonwhat tracks.
What does AdRoll use for customer support?
AdRoll uses Zendesk for customer support and documentation, alongside Drift, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and AdRoll has used it since at least February 2016. Zendesk is used by 39,726 companies runsonwhat tracks.
What analytics tools does AdRoll use?
AdRoll uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on adroll.com. Google Analytics is used by 780,124 companies runsonwhat tracks.
How long has AdRoll used Zendesk?
AdRoll has used Zendesk since at least February 2016, going by the first public certificate of the adroll.com subdomain that points at Zendesk. Other long-running tools at AdRoll include Apigee (since April 2017), EasyRedir (since September 2017) and Atlassian Statuspage (since May 2018).
Does AdRoll use Cloudflare?
Yes. runsonwhat found Cloudflare at AdRoll through DNS records that point at Cloudflare and code on adroll.com. Cloudflare is a CDN & Edge tool used by 665,064 companies runsonwhat tracks.
Does AdRoll use AI tools?
Yes. runsonwhat has found Anthropic at AdRoll; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so AdRoll may use more AI tools than these.
Which companies have a tech stack similar to AdRoll's?
The companies with the stacks most like AdRoll's are Sprig Technologies, UpGuard, BlackLine and Factorial US, according to runsonwhat (October 2026). Each shares 14 to 26 tools with AdRoll, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what AdRoll uses?
runsonwhat reads public records only. Of the 56 tools at AdRoll, 25 were found through code on adroll.com, 13 through DNS records, 11 through subdomains that point at the vendor, 6 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and adroll.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.