Direct Colors's tech stack
What does Direct Colors use?
Direct Colors (directcolors.com) uses at least 29 tools we can see from public records, including Microsoft 365 for email and documents, HubSpot for sales, Zendesk for customer support and Google Analytics for analytics. Last checked .
“From concrete floors and patios to driveways, pool decks, garage floors, basement floors, and beyond, Direct Colors has the concrete pigment, stain, dye, or sealer for any surface indoors or out. Made right here in the USA. Direct Colors makes it easy for homeowners and contractors alike. Color con”
- Industry
- Construction
- Size
- 11–50 employees
- Based in
- Shawnee, United States
- Founded
- 1997
- Company page
- Tools found
- 29
- Categories
- 14
- Layers
- 5 of 5
- Last checked
- Oct 2026
Direct Colors's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
6 tools, what the product is built with
Frontend
Payments & Billing
Data & Observability
3 tools, what they measure and store
Go-to-market
12 tools, how they find and keep customers
Website & CMS
Sales & CRM
Support & Docs
Company Ops
7 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
Direct Colors tech stack FAQ
What tools does Direct Colors use?
As of November 2026, runsonwhat has found 29 tools at Direct Colors (directcolors.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Vimeo and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Let's Encrypt. Last checked October 30, 2026.
What CRM does Direct Colors use?
Direct Colors uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on directcolors.com. HubSpot is used by 96,511 companies runsonwhat tracks.
What email provider does Direct Colors use?
Direct Colors uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on directcolors.com. Microsoft 365 is used by 720,962 companies runsonwhat tracks.
What does Direct Colors use for customer support?
Direct Colors uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on directcolors.com. Zendesk is used by 42,988 companies runsonwhat tracks.
What payment provider does Direct Colors use?
Direct Colors uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on directcolors.com. PayPal is used by 35,163 companies runsonwhat tracks.
What analytics tools does Direct Colors use?
Direct Colors uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on directcolors.com. Google Analytics is used by 905,976 companies runsonwhat tracks.
Does Direct Colors use Google Fonts?
Yes. runsonwhat found Google Fonts at Direct Colors through Google Fonts code on directcolors.com. Google Fonts is a Media & UI tool used by 825,850 companies runsonwhat tracks.
How does runsonwhat know what Direct Colors uses?
runsonwhat reads public records only. Of the 29 tools at Direct Colors, 18 were found through code on directcolors.com, 5 through DNS records, 5 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and directcolors.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.