The Columbian's tech stack
What does The Columbian use?
The Columbian (columbian.com) uses at least 45 tools we can see from public records, including Zoho for sales, comScore for analytics, Shopify for its website and Brevo for marketing. The Columbian has used Shopify since Nov 2021, going by certificate records. Last checked .
- Company page
- Tools found
- 45
- Categories
- 13
- Oldest proven tool
- Nov 2021
- Last checked
- Nov 2026
The Columbian's stack, layer by layer
Of 45 tools, 21 came from website code, 13 from website config, 5 from DNS verification records and 6 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
4 tools, what the product is built with
Frontend
Media & UI
Data & Observability
4 tools, what they measure and store
Go-to-market
28 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Meta PixelWebsite
Google Ad ManagerWebsite
Microsoft XandrConfig
CriteoConfig
The Trade DeskWebsite
MagniteConfig
PubMaticConfig
OpenXConfig
Adobe Audience ManagerWebsite
Amazon Publisher ServicesConfig
Index ExchangeConfig
Media.netConfig
SovrnConfig
TripleLiftConfig
SharethroughConfig
TeadsConfig
RTB HouseWebsite
ID5Website
OutbrainConfig
LotameWebsite
Sales & CRM
Company Ops
7 tools, what the team runs on day to day
Email Delivery
Dev Tools
Security & Compliance
What changed at The Columbian
The Columbian tech stack FAQ
What tools does The Columbian use?
As of November 2026, runsonwhat has found 45 tools at The Columbian (columbian.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: WordPress, Meta Pixel and Brevo. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked November 8, 2026.
What cloud does The Columbian run on?
The Columbian uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on columbian.com. Amazon Web Services is used by 147,197 companies runsonwhat tracks.
What CRM does The Columbian use?
The Columbian uses Zoho for its CRM, alongside Bombora, according to runsonwhat (November 2026). runsonwhat found Zoho through email records that authorize Zoho and code on columbian.com. Zoho is used by 64,503 companies runsonwhat tracks.
What email provider does The Columbian use?
The Columbian uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on columbian.com. Microsoft 365 is used by 727,785 companies runsonwhat tracks.
What analytics tools does The Columbian use?
The Columbian uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Marfeel, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on columbian.com. Google Analytics is used by 905,359 companies runsonwhat tracks.
What is The Columbian's website built with?
The Columbian uses WordPress for its website, alongside Shopify, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on columbian.com. WordPress is used by 607,074 companies runsonwhat tracks.
How long has The Columbian used Shopify?
The Columbian has used Shopify since at least November 2021, going by the first public certificate of the columbian.com subdomain that points at Shopify.
Does The Columbian use jQuery?
Yes. runsonwhat found jQuery at The Columbian through jQuery code on columbian.com. jQuery is a Frontend tool used by 929,044 companies runsonwhat tracks.
Which companies have a tech stack similar to The Columbian's?
The companies with the stacks most like The Columbian's are Eeae - Greek Atomic Energy Commission, Onit!, innovasolutions and Benchmark Email, according to runsonwhat (November 2026). Each shares 4 to 12 tools with The Columbian, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what The Columbian uses?
runsonwhat reads public records only. Of the 45 tools at The Columbian, 21 were found through code on columbian.com, 13 through website configuration files, 6 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and columbian.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.