BuzzFeed's tech stack
What does BuzzFeed use?
BuzzFeed (buzzfeed.com) uses at least 62 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Zendesk for customer support and Google Analytics for analytics. Last checked .
- Industry
- Media & Entertainment
- Size
- 1,001–5,000 employees
- Based in
- United States
- Founded
- 2006
- Company page
- Tools found
- 62
- Categories
- 18
- Oldest proven tool
- Nov 2018
- Last checked
- Oct 2026
BuzzFeed's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
5 tools, where the bytes are served from
Hosting & Cloud
Application
7 tools, what the product is built with
Frontend
Auth & Identity
Media & UI
Data & Observability
6 tools, what they measure and store
Go-to-market
25 tools, how they find and keep customers
Ads & Pixels
Google AdsWebsite
Meta PixelDNS
TikTok PixelDNS
Google Ad ManagerWebsite
Microsoft XandrWebsite
PinterestWebsite
Google AdSenseWebsite
The Trade DeskWebsite
LiveRampWebsite
CriteoWebsite
Amazon AdvertisingWebsite
RTB HouseWebsite
MagniteWebsite
OpenXWebsite
ID5Website
33AcrossWebsite
TripleLiftWebsite
LotameWebsite
TeadsWebsite
Ad LightningWebsite
Support & Docs
Company Ops
19 tools, what the team runs on day to day
Email Delivery
Collaboration
Dev Tools
Finance & Legal
What changed at BuzzFeed
Using since
Dates come from the first certificate of the subdomain that points at the tool.
BuzzFeed tech stack FAQ
What tools does BuzzFeed use?
As of October 2026, runsonwhat has found 62 tools at BuzzFeed (buzzfeed.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 7, 2026.
What cloud does BuzzFeed run on?
BuzzFeed uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on buzzfeed.com, and BuzzFeed has used it since at least May 2023. Amazon Web Services is used by 143,913 companies runsonwhat tracks.
What email provider does BuzzFeed use?
BuzzFeed uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 694,543 companies runsonwhat tracks.
What does BuzzFeed use for customer support?
BuzzFeed uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 40,109 companies runsonwhat tracks.
What analytics tools does BuzzFeed use?
BuzzFeed uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Mixpanel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on buzzfeed.com. Google Analytics is used by 815,909 companies runsonwhat tracks.
What marketing software does BuzzFeed use?
BuzzFeed uses Mailchimp for marketing, alongside Sailthru, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 111,423 companies runsonwhat tracks.
How long has BuzzFeed used Amazon CloudFront?
BuzzFeed has used Amazon CloudFront since at least November 2018, going by the first public certificate of the buzzfeed.com subdomain that points at Amazon CloudFront. Other long-running tools at BuzzFeed include Amazon Web Services (since May 2023) and Auth0 (since September 2023).
Does BuzzFeed use Google Fonts?
Yes. runsonwhat found Google Fonts at BuzzFeed through Google Fonts code on buzzfeed.com. Google Fonts is a Media & UI tool used by 757,669 companies runsonwhat tracks.
Does BuzzFeed use AI tools?
Yes. runsonwhat has found Anthropic and TollBit at BuzzFeed; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so BuzzFeed may use more AI tools than these.
Which companies have a tech stack similar to BuzzFeed's?
The companies with the stacks most like BuzzFeed's are USA TODAY, The Economist, Switch and Rvo Health, according to runsonwhat (October 2026). Each shares 13 to 17 tools with BuzzFeed, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what BuzzFeed uses?
runsonwhat reads public records only. Of the 62 tools at BuzzFeed, 30 were found through code on buzzfeed.com, 19 through DNS records, 8 through email records and 5 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and buzzfeed.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.