runsonwhat

Backcountry.com's tech stack

What does Backcountry.com use?

Backcountry.com (backcountry.com) uses at least 44 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Apollo.io for sales and Gladly for customer support. Last checked .

Industry
E-commerce
Based in
United States
Founded
1996
Re-check liveVisit backcountry.com
Tools found
44
Categories
20
Layers
5 of 5
Last checked
Oct 2026

Backcountry.com's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

6 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

5 tools, what the product is built with

Frontend

Backend & Database

AI

Media & UI

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Data Pipeline

Go-to-market

18 tools, how they find and keep customers

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

10 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Security & Compliance

Companies like Backcountry.com also use

Tools common among companies with a similar stack that we haven't found at Backcountry.com.

Companies with a stack like Backcountry.com's

Ranked by shared tools, with rare tools counting more.

More E-commerce companies

Other E-commerce companies we've checked.

Backcountry.com tech stack FAQ

What tools does Backcountry.com use?

As of October 2026, runsonwhat has found 44 tools at Backcountry.com (backcountry.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Datadog. Go-to-market: Meta Pixel, TikTok Pixel and Google Ad Manager. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.

What cloud does Backcountry.com run on?

Backcountry.com uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on backcountry.com. Amazon Web Services is used by 145,495 companies runsonwhat tracks.

What sales tools does Backcountry.com use?

The sales tools runsonwhat has found at Backcountry.com are Apollo.io (October 2026); no CRM shows up in Backcountry.com's public records. runsonwhat found Apollo.io through Apollo.io code on backcountry.com. Apollo.io is used by 11,139 companies runsonwhat tracks.

What email provider does Backcountry.com use?

Backcountry.com uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 709,042 companies runsonwhat tracks.

What does Backcountry.com use for customer support?

Backcountry.com uses Gladly for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gladly through Gladly code on backcountry.com. Gladly is used by 214 companies runsonwhat tracks.

What analytics tools does Backcountry.com use?

Backcountry.com uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on backcountry.com. Google Analytics is used by 875,920 companies runsonwhat tracks.

Does Backcountry.com use Google Fonts?

Yes. runsonwhat found Google Fonts at Backcountry.com through Google Fonts code on backcountry.com. Google Fonts is a Media & UI tool used by 807,000 companies runsonwhat tracks.

Does Backcountry.com use AI tools?

Yes. runsonwhat has found Perplexity at Backcountry.com; Perplexity, for example, through a DNS verification record for Perplexity. AI services called only from servers leave no public trace, so Backcountry.com may use more AI tools than these.

Which companies have a tech stack similar to Backcountry.com's?

The companies with the stacks most like Backcountry.com's are Motosport.com, Sephora, Express and Teleflora, according to runsonwhat (October 2026). Each shares 16 to 26 tools with Backcountry.com, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Backcountry.com uses?

runsonwhat reads public records only. Of the 44 tools at Backcountry.com, 26 were found through code on backcountry.com, 10 through DNS records, 4 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backcountry.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.