runsonwhat

YouGov's tech stack

What does YouGov use?

YouGov (yougov.de) uses at least 25 tools we can see from public records, including Microsoft 365 for email and documents, Zendesk for customer support, Google Analytics for analytics and Marketo for marketing. Last checked .

Based in
Germany
LinkedIn
Company page
Re-check liveVisit yougov.de
Tools found
25
Categories
14
Layers
5 of 5
Last checked
Nov 2026

YouGov's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

DNS

Application

4 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

6 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Go-to-market

4 tools, how they find and keep customers

Marketing

Ads & Pixels

Support & Docs

Company Ops

10 tools, what the team runs on day to day

Workspace

Collaboration

Finance & Legal

Security & Compliance

Companies like YouGov also use

Tools common among companies with a similar stack that we haven't found at YouGov.

Companies with a stack like YouGov's

Ranked by shared tools, with rare tools counting more.

YouGov tech stack FAQ

What tools does YouGov use?

As of November 2026, runsonwhat has found 25 tools at YouGov (yougov.de) in public records. Edge & Hosting: Amazon Route 53. Application: Vimeo, Anthropic and Angular. Data & Observability: Google Analytics, Microsoft Clarity and New Relic. Go-to-market: Google Ads, Zendesk and Marketo. Company Ops: Microsoft 365, Google Workspace and Let's Encrypt. Last checked November 1, 2026.

What email provider does YouGov use?

YouGov uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 719,718 companies runsonwhat tracks.

What does YouGov use for customer support?

YouGov uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,887 companies runsonwhat tracks.

What analytics tools does YouGov use?

YouGov uses Google Analytics for analytics, alongside Microsoft Clarity and Dreamdata, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on yougov.de. Google Analytics is used by 906,152 companies runsonwhat tracks.

What marketing software does YouGov use?

YouGov uses Marketo for marketing, according to runsonwhat (November 2026). runsonwhat found Marketo through email records that authorize Marketo and code on yougov.de. Marketo is used by 9,025 companies runsonwhat tracks.

What monitoring tools does YouGov use?

YouGov uses New Relic for monitoring, according to runsonwhat (November 2026). runsonwhat found New Relic through New Relic code on yougov.de. New Relic is used by 17,228 companies runsonwhat tracks.

Does YouGov use Google Ads?

Yes. runsonwhat found Google Ads at YouGov through Google Ads code on yougov.de. Google Ads is a Ads & Pixels tool used by 541,962 companies runsonwhat tracks.

Does YouGov use AI tools?

Yes. runsonwhat has found Anthropic at YouGov; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so YouGov may use more AI tools than these.

Which companies have a tech stack similar to YouGov's?

The companies with the stacks most like YouGov's are Galaxy Research, YouGov, CloudTalk and Workato, according to runsonwhat (November 2026). Each shares 11 to 22 tools with YouGov, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what YouGov uses?

runsonwhat reads public records only. Of the 25 tools at YouGov, 12 were found through code on yougov.de, 8 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and yougov.de about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.