YouGov's tech stack
What does YouGov use?
YouGov (yougov.com) uses at least 38 tools we can see from public records, including Salesforce for sales, Zendesk for customer support, Segment for analytics and Marketo for marketing. YouGov has used Imperva since Jul 2023, going by certificate records. Last checked .
- Industry
- Opinion Poll
- Based in
- United Kingdom
- Founded
- 2000
- Company page
- Tools found
- 38
- Categories
- 17
- Oldest proven tool
- Jul 2023
- Last checked
- Nov 2026
YouGov's stack, layer by layer
Of 38 tools, 17 came from website code, 7 from email records, 5 from DNS records and 9 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
4 tools, what the product is built with
Data & Observability
8 tools, what they measure and store
Monitoring
Analytics
Flags & Experiments
Go-to-market
8 tools, how they find and keep customers
Marketing
Ads & Pixels
Support & Docs
Company Ops
14 tools, what the team runs on day to day
Email Delivery
Workspace
Finance & Legal
What changed at YouGov
YouGov tech stack FAQ
What tools does YouGov use?
As of November 2026, runsonwhat has found 38 tools at YouGov (yougov.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: Vimeo, Anthropic and Angular. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Zendesk and Salesforce. Company Ops: Microsoft 365, SendGrid and Amazon SES. Last checked November 1, 2026.
What cloud does YouGov run on?
YouGov uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on yougov.com. Amazon Web Services is used by 147,135 companies runsonwhat tracks.
What CRM does YouGov use?
YouGov uses Salesforce for its CRM, alongside Calendly and Demandbase, according to runsonwhat (November 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce and email records. Salesforce is used by 34,926 companies runsonwhat tracks.
What email provider does YouGov use?
YouGov uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on yougov.com. Microsoft 365 is used by 726,097 companies runsonwhat tracks.
What does YouGov use for customer support?
YouGov uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 43,279 companies runsonwhat tracks.
What analytics tools does YouGov use?
YouGov uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Segment, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on yougov.com. Google Analytics is used by 905,850 companies runsonwhat tracks.
How long has YouGov used Imperva?
YouGov has used Imperva since at least July 2023, going by the first public certificate of the yougov.com subdomain that points at Imperva. Other long-running tools at YouGov include Akamai (since October 2026).
Does YouGov use Google Ads?
Yes. runsonwhat found Google Ads at YouGov through Google Ads code on yougov.com. Google Ads is a Ads & Pixels tool used by 541,037 companies runsonwhat tracks.
Does YouGov use AI tools?
Yes. runsonwhat has found Anthropic at YouGov; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so YouGov may use more AI tools than these.
How does runsonwhat know what YouGov uses?
runsonwhat reads public records only. Of the 38 tools at YouGov, 17 were found through code on yougov.com, 9 through DNS records, 7 through email records and 5 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and yougov.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.