runsonwhat

Wattpad's tech stack

What does Wattpad use?

Wattpad (wattpad.com) uses at least 46 tools we can see from public records, including HubSpot for sales, Zendesk for customer support, comScore for analytics and Shopify for its website. Wattpad has used Shopify since Dec 2012, going by certificate records. Last checked .

Re-check liveVisit wattpad.com
Tools found
46
Categories
18
Oldest proven tool
Dec 2012
Last checked
Nov 2026

Wattpad's stack, layer by layer

Of 46 tools, 13 came from DNS verification records, 11 from website code, 11 from website config and 11 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

3 tools, what the product is built with

Frontend

AI

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Go-to-market

19 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

16 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Finance & Legal

Security & Compliance

What changed at Wattpad

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Shopify
  2. Zendesk
  3. Atlassian Statuspage

Companies like Wattpad also use

Tools common among companies with a similar stack that we haven't found at Wattpad.

Companies with a stack like Wattpad's

Ranked by shared tools, with rare tools counting more.

Wattpad tech stack FAQ

What tools does Wattpad use?

As of November 2026, runsonwhat has found 46 tools at Wattpad (wattpad.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: React, Anthropic and Remix. Data & Observability: Google Analytics, Google Tag Manager and Datadog. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked November 9, 2026.

What cloud does Wattpad run on?

Wattpad uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on wattpad.com. Amazon Web Services is used by 147,660 companies runsonwhat tracks.

What CRM does Wattpad use?

Wattpad uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 98,080 companies runsonwhat tracks.

What email provider does Wattpad use?

Wattpad uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 737,849 companies runsonwhat tracks.

What does Wattpad use for customer support?

Wattpad uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Wattpad has used it since at least March 2018. Zendesk is used by 43,835 companies runsonwhat tracks.

What analytics tools does Wattpad use?

Wattpad uses Google Analytics for analytics, alongside Google Tag Manager and comScore, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on wattpad.com. Google Analytics is used by 904,247 companies runsonwhat tracks.

How long has Wattpad used Shopify?

Wattpad has used Shopify since at least December 2012, going by the first public certificate of the wattpad.com subdomain that points at Shopify. Other long-running tools at Wattpad include Zendesk (since March 2018) and Atlassian Statuspage (since November 2021).

Does Wattpad use Google Ads?

Yes. runsonwhat found Google Ads at Wattpad through Google Ads code on wattpad.com. Google Ads is a Ads & Pixels tool used by 540,461 companies runsonwhat tracks.

Does Wattpad use AI tools?

Yes. runsonwhat has found Anthropic at Wattpad; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Wattpad may use more AI tools than these.

Which companies have a tech stack similar to Wattpad's?

The companies with the stacks most like Wattpad's are The Good Guys, Pégalo en Línea, VOILA CREATORS and React Router Official Documentation, according to runsonwhat (November 2026). Each shares 3 to 16 tools with Wattpad, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Wattpad uses?

runsonwhat reads public records only. Of the 46 tools at Wattpad, 17 were found through DNS records, 11 through code on wattpad.com, 11 through website configuration files, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and wattpad.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.