runsonwhat

Upshop's tech stack

What does Upshop use?

Upshop (upshop.com) uses at least 32 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, HubSpot for sales and Zendesk for customer support. Last checked .

Industry
Software
Size
51–200 employees
Based in
Austin, United States
Founded
1989
LinkedIn
Company page
Tools found
32
Categories
18
Layers
5 of 5
Last checked
Oct 2026

Upshop's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Data & Observability

4 tools, what they measure and store

Go-to-market

7 tools, how they find and keep customers

Company Ops

10 tools, what the team runs on day to day

Upshop tech stack FAQ

What tools does Upshop use?

As of October 2026, runsonwhat has found 32 tools at Upshop (upshop.com) in public records. Edge & Hosting: Cloudflare, Microsoft Azure and Netlify. Application: Google Fonts, YouTube and GSAP. Data & Observability: Google Analytics, Google Tag Manager and UptimeRobot. Go-to-market: Google Ads, Mailchimp and HubSpot. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 19, 2026.

What cloud does Upshop run on?

Upshop uses Microsoft Azure for hosting and cloud infrastructure, alongside Netlify, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 46,007 companies runsonwhat tracks.

What CRM does Upshop use?

Upshop uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 92,804 companies runsonwhat tracks.

What email provider does Upshop use?

Upshop uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 705,167 companies runsonwhat tracks.

What does Upshop use for customer support?

Upshop uses Zendesk for customer support and documentation, alongside Helpjuice, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and a subdomain. Zendesk is used by 41,237 companies runsonwhat tracks.

What analytics tools does Upshop use?

Upshop uses Google Analytics for analytics, alongside Google Tag Manager and Pendo, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upshop.com. Google Analytics is used by 861,769 companies runsonwhat tracks.

Does Upshop use Google Fonts?

Yes. runsonwhat found Google Fonts at Upshop through Google Fonts code on upshop.com. Google Fonts is a Media & UI tool used by 797,612 companies runsonwhat tracks.

Does Upshop use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Upshop; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Upshop may use more AI tools than these.

Which companies have a tech stack similar to Upshop's?

The companies with the stacks most like Upshop's are The New York Times, CoreView USA, Factorial US and Pure Chat, according to runsonwhat (October 2026). Each shares 8 to 17 tools with Upshop, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Upshop uses?

runsonwhat reads public records only. Of the 32 tools at Upshop, 11 were found through code on upshop.com, 11 through DNS records, 6 through subdomains that point at the vendor and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upshop.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.