runsonwhat

Under Armour's tech stack

What does Under Armour use?

Under Armour (underarmour.com) uses at least 65 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Zendesk for customer support. Last checked .

Industry
Clothing
Based in
United States
Founded
1996
LinkedIn
Company page
Re-check liveVisit underarmour.com
Tools found
65
Categories
21
Oldest proven tool
Sep 2024
Last checked
Oct 2026

Under Armour's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

6 tools, what the product is built with

Frontend

AI

Payments & Billing

Search

Media & UI

Data & Observability

10 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Data Pipeline

Go-to-market

19 tools, how they find and keep customers

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

26 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

People & HR

Security & Compliance

What changed at Under Armour

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Fastly

Companies like Under Armour also use

Tools common among companies with a similar stack that we haven't found at Under Armour.

Companies with a stack like Under Armour's

Ranked by shared tools, with rare tools counting more.

Under Armour tech stack FAQ

What tools does Under Armour use?

We've found 65 tools at Under Armour (underarmour.com). Edge & Hosting: Cloudflare, Amazon Web Services and Vercel. Application: React, Next.js and PayPal. Data & Observability: Google Analytics, Datadog and Vercel Analytics. Go-to-market: Meta Pixel, Microsoft Ads and HubSpot. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 2, 2026.

What cloud does Under Armour run on?

Under Armour uses Amazon Web Services and Vercel for hosting. We found Amazon Web Services through website code.

What CRM does Under Armour use?

Under Armour uses HubSpot, Salesforce and Apollo.io for sales and CRM. We found HubSpot through email records.

What email provider does Under Armour use?

Under Armour uses Microsoft 365 and Apple Business for email and documents. We found Microsoft 365 through email records, DNS verification records and website code.

What does Under Armour use for customer support?

Under Armour uses Zendesk and ServiceNow for customer support. We found Zendesk through email records and website code.

What payment provider does Under Armour use?

Under Armour uses PayPal for payments. We found PayPal through website code.

Does Under Armour use Microsoft 365?

Yes. We found Microsoft 365 at Under Armour through email records, DNS verification records and website code. Microsoft 365 is used by 333,179 companies we track.

How does runsonwhat know what Under Armour uses?

We read public traces only: Under Armour's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.