runsonwhat

Carter's's tech stack

What does Carter's use?

Carter's (carters.com) uses at least 18 tools we can see from public records, including Microsoft 365 for email and documents, Adobe Analytics for analytics, Attentive for marketing and Paradox for hiring and HR. Last checked .

Industry
Clothing
Based in
United States
Founded
1865
Tools found
18
Categories
9
Layers
4 of 5
Last checked
Oct 2026

Carter's's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Data & Observability

1 tool, what they measure and store

Go-to-market

3 tools, how they find and keep customers

Company Ops

12 tools, what the team runs on day to day

Carter's tech stack FAQ

What tools does Carter's use?

We've found 18 tools at Carter's (carters.com). Edge & Hosting: Cloudflare and Amazon CloudFront. Data & Observability: Adobe Analytics. Go-to-market: Meta Pixel and Attentive. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 2, 2026.

What email provider does Carter's use?

Carter's uses Microsoft 365 and Apple Business for email and documents. We found Microsoft 365 through DNS verification records.

What analytics tools does Carter's use?

Carter's uses Adobe Analytics for analytics. We found Adobe Analytics through custom domain.

What marketing software does Carter's use?

Carter's uses Attentive for marketing. We found Attentive through custom domain.

What does Carter's use for hiring and HR?

Carter's uses Paradox for hiring and HR. We found Paradox through custom domain.

Does Carter's use Microsoft 365?

Yes. We found Microsoft 365 at Carter's through DNS verification records. Microsoft 365 is used by 682,994 companies we track.

How does runsonwhat know what Carter's uses?

We read public traces only: Carter's's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.