The Onion's tech stack
What does The Onion use?
The Onion (theonion.com) uses at least 35 tools we can see from public records, including Microsoft 365 for email and documents, Salesforce for sales, Zendesk for customer support and Google Analytics for analytics. Last checked .
- Industry
- Digital Media
- Based in
- United States
- Founded
- 1988
- Tools found
- 35
- Categories
- 12
- Layers
- 4 of 5
- Last checked
- Oct 2026
The Onion's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Application
6 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Go-to-market
18 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
8 tools, what the team runs on day to day
Collaboration
Dev Tools
Security & Compliance
Companies like The Onion also use
Tools common among companies with a similar stack that we haven't found at The Onion.
Companies with a stack like The Onion's
Ranked by shared tools, with rare tools counting more.
Marshall UniversityHigher Education · 1,001–5,000 people12in common
AHM InsightsManagement Consulting · 11–50 people20in common
Voice.fi1–10 people8in common
CelticsBlogcelticsblog.com13in common
Longview News-JournalNewspapers · 51–200 people19in common
Chief Marketerchiefmarketer.com13in common
CrikeyOnline Media · 11–50 people13in common
Streetsblog New York CityNewspapers · 1–10 people8in common
The Onion tech stack FAQ
What tools does The Onion use?
As of October 2026, runsonwhat has found 35 tools at The Onion (theonion.com) in public records. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Parse.ly. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 20, 2026.
What CRM does The Onion use?
The Onion uses Salesforce for its CRM, alongside Calendly, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on theonion.com. Salesforce is used by 34,153 companies runsonwhat tracks.
What email provider does The Onion use?
The Onion uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 712,508 companies runsonwhat tracks.
What does The Onion use for customer support?
The Onion uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on theonion.com. Zendesk is used by 42,004 companies runsonwhat tracks.
What analytics tools does The Onion use?
The Onion uses Google Analytics for analytics, alongside Google Tag Manager and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on theonion.com. Google Analytics is used by 882,858 companies runsonwhat tracks.
What is The Onion's website built with?
The Onion uses WordPress for its website, alongside Yoast SEO and Shopify, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on theonion.com. WordPress is used by 598,674 companies runsonwhat tracks.
Does The Onion use jQuery?
Yes. runsonwhat found jQuery at The Onion through jQuery code on theonion.com. jQuery is a Frontend tool used by 917,736 companies runsonwhat tracks.
Which companies have a tech stack similar to The Onion's?
The companies with the stacks most like The Onion's are Marshall University, AHM Insights, Voice.fi and CelticsBlog, according to runsonwhat (October 2026). Each shares 8 to 20 tools with The Onion, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what The Onion uses?
runsonwhat reads public records only. Of the 35 tools at The Onion, 23 were found through code on theonion.com, 6 through DNS records and 6 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theonion.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.