The Line Up's tech stack
What does The Line Up use?
The Line Up (thelineup.com) uses at least 21 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .
- Industry
- Apparel & Fashion
- Size
- 51–200 employees
- Based in
- Eden Prairie, United States
- Founded
- 1989
- Company page
- Tools found
- 21
- Categories
- 13
- Layers
- 5 of 5
- Last checked
- Oct 2026
The Line Up's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
5 tools, what the product is built with
Frontend
Payments & Billing
Media & UI
Data & Observability
4 tools, what they measure and store
Go-to-market
8 tools, how they find and keep customers
Website & CMS
Marketing
Sales & CRM
Company Ops
2 tools, what the team runs on day to day
Email Delivery
Workspace
The Line Up tech stack FAQ
What tools does The Line Up use?
As of October 2026, runsonwhat has found 21 tools at The Line Up (thelineup.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: React, Adobe Fonts and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and HubSpot. Company Ops: Microsoft 365 and Amazon SES. Last checked October 19, 2026.
What cloud does The Line Up run on?
The Line Up uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on thelineup.com. Amazon Web Services is used by 145,745 companies runsonwhat tracks.
What CRM does The Line Up use?
The Line Up uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 94,231 companies runsonwhat tracks.
What email provider does The Line Up use?
The Line Up uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 712,501 companies runsonwhat tracks.
What payment provider does The Line Up use?
The Line Up uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on thelineup.com. PayPal is used by 34,464 companies runsonwhat tracks.
What analytics tools does The Line Up use?
The Line Up uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thelineup.com. Google Analytics is used by 882,511 companies runsonwhat tracks.
Does The Line Up use Cloudflare?
Yes. runsonwhat found Cloudflare at The Line Up through DNS records that point at Cloudflare and code on thelineup.com. Cloudflare is a CDN & Edge tool used by 704,519 companies runsonwhat tracks.
Which companies have a tech stack similar to The Line Up's?
The companies with the stacks most like The Line Up's are Tiger Fitness, Orrefors, Stevinson Lexus Of Lakewood and Schier Products, according to runsonwhat (October 2026). Each shares 8 to 12 tools with The Line Up, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what The Line Up uses?
runsonwhat reads public records only. Of the 21 tools at The Line Up, 13 were found through code on thelineup.com, 4 through DNS records, 2 through subdomains that point at the vendor, 1 through website configuration files and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thelineup.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.