The AA's tech stack
What does The AA use?
The AA (theaa.com) uses at least 41 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, LivePerson for customer support and Google Analytics for analytics. Last checked .
“The AA is the UK's leading provider of roadside assistance and the UK's largest motoring organisation. Our services extend to motor and home insurance, driving schools, used car sales, AA approved garages, Accident Assist and business services among others.”
- Industry
- Activities of Other Membership Organisations N.e.c.
- Based in
- United Kingdom
- Founded
- 1905
- Company page
- Tools found
- 41
- Categories
- 17
- Layers
- 5 of 5
- Changes seen
- 1
The AA's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
7 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Data Pipeline
Go-to-market
14 tools, how they find and keep customers
Company Ops
14 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Dev Tools
People & HR
Security & Compliance
What changed at The AA
Recent starts and stops
Companies like The AA also use
Tools common among companies with a similar stack that we haven't found at The AA.
Companies with a stack like The AA's
Ranked by shared tools, with rare tools counting more.
ParamountTerrestrial Television15in common
Cleveland ClinicResearch · 1,001–5,000 people14in common
AutoScout24Online Marketplace · 201–1,000 people16in common
ParamountMedia Conglomerate · 10,000+ people19in common
Zurich Indonesia | Proteksi Lengkap Untuk Hidup AndaFinancial Services · 1–10 people7in common
AllstateInsurance · 11–50 people12in common
Tokio Marine HCCInsurance · 1,001–5,000 people11in common
FNBBanking · 10,000+ people7in common
The AA tech stack FAQ
What tools does The AA use?
As of October 2026, runsonwhat has found 41 tools at The AA (theaa.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Vercel. Application: Font Awesome, Google Maps and React. Data & Observability: Google Analytics, Google Tag Manager and Tealium. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 9, 2026.
What cloud does The AA run on?
The AA uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on theaa.com. Amazon Web Services is used by 143,862 companies runsonwhat tracks.
What email provider does The AA use?
The AA uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 694,530 companies runsonwhat tracks.
What does The AA use for customer support?
The AA uses LivePerson for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found LivePerson through LivePerson code on theaa.com. LivePerson is used by 595 companies runsonwhat tracks.
What analytics tools does The AA use?
The AA uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on theaa.com. Google Analytics is used by 811,862 companies runsonwhat tracks.
What is The AA's website built with?
The AA uses Sitecore for its website, according to runsonwhat (October 2026). runsonwhat found Sitecore through a DNS verification record for Sitecore and code on theaa.com. Sitecore is used by 2,055 companies runsonwhat tracks.
Does The AA use Cloudflare?
Yes. runsonwhat found Cloudflare at The AA through a subdomain that points at Cloudflare and DNS records. Cloudflare is a CDN & Edge tool used by 677,219 companies runsonwhat tracks.
Does The AA use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at The AA; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The AA may use more AI tools than these.
Has The AA changed tools recently?
Yes. On runsonwhat's rechecks, The AA started using Dynamics 365 Customer Insights (latest on October 9, 2026). A change counts only between two checks of theaa.com done the same way.
Which companies have a tech stack similar to The AA's?
The companies with the stacks most like The AA's are Paramount, Cleveland Clinic, AutoScout24 and Paramount, according to runsonwhat (October 2026). Each shares 14 to 19 tools with The AA, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what The AA uses?
runsonwhat reads public records only. Of the 41 tools at The AA, 16 were found through code on theaa.com, 13 through DNS records, 5 through email records, 5 through website configuration files and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theaa.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.