Soft Play's tech stack
What does Soft Play use?
Soft Play (softplay.com) uses at least 33 tools we can see from public records, including Microsoft 365 for email and documents, HubSpot for sales, Google Analytics for analytics and WordPress for its website. Last checked .
- Industry
- Recreational Facilities and Services
- Size
- 201–1,000 employees
- Based in
- Huntersville, United States
- Founded
- 1984
- Company page
- Tools found
- 33
- Categories
- 12
- Oldest proven tool
- Mar 2025
- Last checked
- Oct 2026
Soft Play's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
5 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Go-to-market
15 tools, how they find and keep customers
Marketing
Ads & Pixels
Sales & CRM
Company Ops
8 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Security & Compliance
What changed at Soft Play
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Soft Play tech stack FAQ
What tools does Soft Play use?
As of November 2026, runsonwhat has found 33 tools at Soft Play (softplay.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked October 29, 2026.
What CRM does Soft Play use?
Soft Play uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on softplay.com. HubSpot is used by 96,310 companies runsonwhat tracks.
What email provider does Soft Play use?
Soft Play uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 719,687 companies runsonwhat tracks.
What analytics tools does Soft Play use?
Soft Play uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on softplay.com. Google Analytics is used by 906,254 companies runsonwhat tracks.
What is Soft Play's website built with?
Soft Play uses WordPress for its website, alongside Yoast SEO, Shopify and HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on softplay.com. WordPress is used by 607,144 companies runsonwhat tracks.
What marketing software does Soft Play use?
Soft Play uses Klaviyo for marketing, according to runsonwhat (November 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on softplay.com. Klaviyo is used by 35,940 companies runsonwhat tracks.
How long has Soft Play used Shopify?
Soft Play has used Shopify since at least March 2025, going by the first public certificate of the softplay.com subdomain that points at Shopify. Other long-running tools at Soft Play include HubSpot CMS (since November 2025).
Does Soft Play use jQuery?
Yes. runsonwhat found jQuery at Soft Play through jQuery code on softplay.com. jQuery is a Frontend tool used by 930,099 companies runsonwhat tracks.
How does runsonwhat know what Soft Play uses?
runsonwhat reads public records only. Of the 33 tools at Soft Play, 21 were found through code on softplay.com, 5 through DNS records, 5 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and softplay.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.