runsonwhat

Smith's tech stack

What does Smith use?

Smith (smithcommerce.com) uses at least 28 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .

“Smith is the performance commerce agency, enabling thousands of transactions around the globe each day. With over 20 years of digital commerce expertise and a distinct focus on enterprise manufacturers and distributors, we are uniquely positioned to help our clients shape the future of B2B commerce.”

Industry
IT Services
Size
201–1,000 employees
Based in
Columbus, United States
Founded
1996
LinkedIn
Company page
Re-check liveVisit smithcommerce.com
Tools found
28
Categories
14
Layers
5 of 5
Last checked
Oct 2026

Smith's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

3 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

4 tools, what they measure and store

Analytics

Go-to-market

11 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

7 tools, what the team runs on day to day

Workspace

Collaboration

Dev Tools

Security & Compliance

Companies like Smith also use

Tools common among companies with a similar stack that we haven't found at Smith.

Companies with a stack like Smith's

Ranked by shared tools, with rare tools counting more.

More IT Services companies

Other IT Services companies we've checked.

Smith tech stack FAQ

What tools does Smith use?

We've found 28 tools at Smith (smithcommerce.com). Edge & Hosting: Cloudflare, Microsoft Azure and WP Engine. Application: jQuery, Vimeo and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Atlassian and KnowBe4. Last checked October 7, 2026.

What cloud does Smith run on?

Smith uses Microsoft Azure and WP Engine for hosting. We found Microsoft Azure through DNS records and website code.

What CRM does Smith use?

Smith uses HubSpot, Zoho and Salesforce for sales and CRM, among 6 tools in this category. We found HubSpot through custom domain, email records and website code.

What email provider does Smith use?

Smith uses Microsoft 365 for email and documents. We found Microsoft 365 through email records and website code.

What analytics tools does Smith use?

Smith uses Google Analytics, Google Tag Manager and Microsoft Clarity for analytics, among 4 tools in this category. We found Google Analytics through website code.

What CMS does Smith use?

Smith uses WordPress, Yoast SEO and HubSpot CMS for its website. We found WordPress through website code.

Does Smith use Microsoft 365?

Yes. We found Microsoft 365 at Smith through email records and website code. Microsoft 365 is used by 685,402 companies we track.

How does runsonwhat know what Smith uses?

We read public traces only: Smith's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.