Serpstat's tech stack
What does Serpstat use?
Serpstat (serpstat.com) uses at least 28 tools we can see from public records, including Microsoft 365 for email and documents, Calendly for sales, Intercom for customer support and Google Analytics for analytics. Last checked .
“Serpstat is an all-in-one SEO platform for keyword research, competitor analysis, rank tracking, backlink analysis and site audit.”
- Industry
- Software
- Founded
- 2013
- Company page
- Tools found
- 28
- Categories
- 12
- Layers
- 5 of 5
- Last checked
- Oct 2026
Serpstat's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
5 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Flags & Experiments
Go-to-market
11 tools, how they find and keep customers
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
7 tools, what the team runs on day to day
Email Delivery
Security & Compliance
Serpstat tech stack FAQ
What tools does Serpstat use?
We've found 28 tools at Serpstat (serpstat.com). Edge & Hosting: Cloudflare. Application: Google Fonts, Anthropic and OpenAI. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Meta Pixel, Google Ads and Yandex Webmaster. Company Ops: Microsoft 365, Google Workspace and Amazon SES. Last checked October 4, 2026.
What CRM does Serpstat use?
Serpstat uses Calendly for sales and CRM. We found Calendly through website code.
What email provider does Serpstat use?
Serpstat uses Microsoft 365 and Google Workspace for email and documents. We found Microsoft 365 through DNS verification records.
What does Serpstat use for customer support?
Serpstat uses Intercom for customer support. We found Intercom through website code.
What analytics tools does Serpstat use?
Serpstat uses Google Analytics, Google Tag Manager and Microsoft Clarity for analytics. We found Google Analytics through website code.
What marketing software does Serpstat use?
Serpstat uses Yandex Webmaster, SendPulse and G2 for marketing, among 5 tools in this category. We found Yandex Webmaster through custom domain.
Does Serpstat use Microsoft 365?
Yes. We found Microsoft 365 at Serpstat through DNS verification records. Microsoft 365 is used by 245,233 companies we track.
How does runsonwhat know what Serpstat uses?
We read public traces only: Serpstat's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.