Backlinko's tech stack
What does Backlinko use?
Backlinko (seoquake.com) uses at least 13 tools we can see from public records, including Google Cloud for hosting, Google Analytics for analytics, web-vitals for monitoring and reCAPTCHA for security. Last checked .
- Tools found
- 13
- Categories
- 8
- Layers
- 5 of 5
- Last checked
- Oct 2026
Backlinko's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
Application
1 tool, what the product is built with
Frontend
Data & Observability
5 tools, what they measure and store
Monitoring
Flags & Experiments
Go-to-market
3 tools, how they find and keep customers
Marketing
Ads & Pixels
Company Ops
2 tools, what the team runs on day to day
Security & Compliance
Companies like Backlinko also use
Tools common among companies with a similar stack that we haven't found at Backlinko.
Companies with a stack like Backlinko's
Ranked by shared tools, with rare tools counting more.
LagoRecreational Facilities and Services · 201–1,000 people6in common
KODYS SOLUTIONS s. r. o.IT Services · 11–50 people3in common
Rhomberg Sersa Rail Group | Globalrhomberg-sersa.com6in common
Bruce & ButlerComputer & Network Security · 11–50 people5in common
Bateman GroundworksConstruction · 51–200 people5in common
CineDcined.com7in common
Komplett Redovisningsbyrå i GöteborgAccounting · 11–50 people5in common
KempManagement Consulting · 11–50 people1in common
Backlinko tech stack FAQ
What tools does Backlinko use?
As of October 2026, runsonwhat has found 13 tools at Backlinko (seoquake.com) in public records. Edge & Hosting: Google Cloud and Netlify. Application: Next.js. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads and Meta Pixel. Company Ops: reCAPTCHA and CookieHub. Last checked October 20, 2026.
What cloud does Backlinko run on?
Backlinko uses Google Cloud for hosting and cloud infrastructure, alongside Netlify, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 76,331 companies runsonwhat tracks.
What analytics tools does Backlinko use?
Backlinko uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on seoquake.com. Google Analytics is used by 892,749 companies runsonwhat tracks.
What monitoring tools does Backlinko use?
Backlinko uses web-vitals for monitoring, according to runsonwhat (October 2026). runsonwhat found web-vitals through web-vitals code on seoquake.com. web-vitals is used by 29,139 companies runsonwhat tracks.
Does Backlinko use Google Ads?
Yes. runsonwhat found Google Ads at Backlinko through Google Ads code on seoquake.com. Google Ads is a Ads & Pixels tool used by 522,047 companies runsonwhat tracks.
Which companies have a tech stack similar to Backlinko's?
The companies with the stacks most like Backlinko's are Lago, KODYS SOLUTIONS s. r. o., Rhomberg Sersa Rail Group | Global and Bruce & Butler, according to runsonwhat (October 2026). Each shares 3 to 6 tools with Backlinko, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Backlinko uses?
runsonwhat reads public records only. Of the 13 tools at Backlinko, 11 were found through code on seoquake.com, 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and seoquake.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.