runsonwhat

SELF's tech stack

What does SELF use?

SELF (self.com) uses at least 42 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Sailthru for marketing. Last checked .

Re-check liveVisit self.com
Tools found
42
Categories
14
Layers
5 of 5
Last checked
Oct 2026

SELF's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

2 tools, what the product is built with

Frontend

Media & UI

Data & Observability

6 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Go-to-market

21 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

9 tools, what the team runs on day to day

Workspace

Collaboration

Dev Tools

Security & Compliance

Companies like SELF also use

Tools common among companies with a similar stack that we haven't found at SELF.

Companies with a stack like SELF's

Ranked by shared tools, with rare tools counting more.

SELF tech stack FAQ

What tools does SELF use?

As of October 2026, runsonwhat has found 42 tools at SELF (self.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 20, 2026.

What cloud does SELF run on?

SELF uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on self.com. Amazon Web Services is used by 146,159 companies runsonwhat tracks.

What email provider does SELF use?

SELF uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,787 companies runsonwhat tracks.

What analytics tools does SELF use?

SELF uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on self.com. Google Analytics is used by 894,444 companies runsonwhat tracks.

What marketing software does SELF use?

SELF uses Sailthru for marketing, according to runsonwhat (October 2026). runsonwhat found Sailthru through Sailthru code on self.com. Sailthru is used by 935 companies runsonwhat tracks.

What monitoring tools does SELF use?

SELF uses web-vitals for monitoring, according to runsonwhat (October 2026). runsonwhat found web-vitals through web-vitals code on self.com. web-vitals is used by 29,297 companies runsonwhat tracks.

Does SELF use Google Fonts?

Yes. runsonwhat found Google Fonts at SELF through Google Fonts code on self.com. Google Fonts is a Media & UI tool used by 818,404 companies runsonwhat tracks.

Which companies have a tech stack similar to SELF's?

The companies with the stacks most like SELF's are Cosmopolitan, True Blue LA, Byrdie and House Beautiful, according to runsonwhat (October 2026). Each shares 27 to 29 tools with SELF, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what SELF uses?

runsonwhat reads public records only. Of the 42 tools at SELF, 31 were found through code on self.com, 8 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and self.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.