What does Second Nature use?

As of November 2026, runsonwhat has found 47 tools at Second Nature (secondnature.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Adobe Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 31, 2026.

Second Nature uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on secondnature.com, and Second Nature has used it since at least July 2019. Amazon Web Services is used by 146,762 companies runsonwhat tracks.

Second Nature uses HubSpot for its CRM, alongside Salesforce and Chili Piper, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Second Nature has used it since at least August 2019. HubSpot is used by 96,310 companies runsonwhat tracks.

Second Nature uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 719,687 companies runsonwhat tracks.

Second Nature uses Zendesk for customer support and documentation, alongside Stoplight, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,883 companies runsonwhat tracks.

Second Nature uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on secondnature.com. Stripe is used by 30,933 companies runsonwhat tracks.

Second Nature has used Amazon Web Services since at least July 2019, going by the first public certificate of the secondnature.com subdomain that points at Amazon Web Services. Other long-running tools at Second Nature include HubSpot (since August 2019), HubSpot CMS (since August 2019) and Stoplight (since July 2020).

Yes. runsonwhat found Google Fonts at Second Nature through Google Fonts code on secondnature.com. Google Fonts is a Media & UI tool used by 825,870 companies runsonwhat tracks.

Yes. runsonwhat has found Anthropic and Perplexity at Second Nature; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Second Nature may use more AI tools than these.

Yes. On runsonwhat's rechecks, Second Nature started using Slack and Webflow (latest on October 21, 2026). A change counts only between two checks of secondnature.com done the same way.

The companies with the stacks most like Second Nature's are Thirdfort, Idomoo, railsr and Advisors Excel, according to runsonwhat (November 2026). Each shares 16 to 22 tools with Second Nature, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 47 tools at Second Nature, 21 were found through DNS records, 14 through code on secondnature.com, 6 through email records and 6 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and secondnature.com about monthly.