SB Nation's tech stack
What does SB Nation use?
SB Nation (sbnation.com) uses at least 56 tools we can see from public records, including Amazon Web Services for hosting, Google Workspace for email and documents, Demandbase for sales and Zendesk for customer support. Last checked .
- Company page
- Tools found
- 56
- Categories
- 16
- Layers
- 5 of 5
- Last checked
- Oct 2026
SB Nation's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
6 tools, where the bytes are served from
Application
5 tools, what the product is built with
Data & Observability
5 tools, what they measure and store
Go-to-market
31 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Google AdsWebsite
Meta PixelWebsite
LinkedIn Insight TagWebsite
Google Ad ManagerWebsite
Microsoft XandrConfig
LiveRampWebsite
MagniteConfig
PubMaticConfig
Adobe Audience ManagerWebsite
StackAdaptWebsite
OpenXConfig
Amazon Publisher ServicesWebsite
Media.netConfig
Index ExchangeConfig
SovrnConfig
TripleLiftConfig
Amazon AdvertisingWebsite
SharethroughConfig
QuantcastWebsite
Adobe AdvertisingWebsite
MediaMathWebsite
OutbrainConfig
33AcrossWebsite
TapadWebsite
Sales & CRM
Support & Docs
Company Ops
9 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Security & Compliance
SB Nation tech stack FAQ
What tools does SB Nation use?
As of October 2026, runsonwhat has found 56 tools at SB Nation (sbnation.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: React, Next.js and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 20, 2026.
What cloud does SB Nation run on?
SB Nation uses Amazon Web Services for hosting and cloud infrastructure, alongside WordPress VIP, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on sbnation.com. Amazon Web Services is used by 146,166 companies runsonwhat tracks.
What sales tools does SB Nation use?
The sales tools runsonwhat has found at SB Nation are Demandbase (October 2026); no CRM shows up in SB Nation's public records. runsonwhat found Demandbase through Demandbase code on sbnation.com. Demandbase is used by 9,703 companies runsonwhat tracks.
What email provider does SB Nation use?
SB Nation uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on sbnation.com. Google Workspace is used by 406,488 companies runsonwhat tracks.
What does SB Nation use for customer support?
SB Nation uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on sbnation.com. Zendesk is used by 42,371 companies runsonwhat tracks.
What analytics tools does SB Nation use?
SB Nation uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on sbnation.com. Google Analytics is used by 895,313 companies runsonwhat tracks.
Does SB Nation use Cloudflare?
Yes. runsonwhat found Cloudflare at SB Nation through Cloudflare code on sbnation.com. Cloudflare is a CDN & Edge tool used by 712,212 companies runsonwhat tracks.
Does SB Nation use AI tools?
Yes. runsonwhat has found Anthropic, OpenAI and TollBit at SB Nation; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so SB Nation may use more AI tools than these.
Which companies have a tech stack similar to SB Nation's?
The companies with the stacks most like SB Nation's are MedPage Today, VIBE.com, Tedxveteransaffairs and Mashable, according to runsonwhat (October 2026). Each shares 31 to 40 tools with SB Nation, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what SB Nation uses?
runsonwhat reads public records only. Of the 56 tools at SB Nation, 30 were found through code on sbnation.com, 10 through website configuration files, 7 through email records, 6 through DNS records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sbnation.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.