Rockwool's tech stack
What does Rockwool use?
Rockwool (rockwool.com) uses at least 41 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, Demandbase for sales and Zendesk for customer support. Last checked .
- Industry
- Construction Materials
- Size
- 10,000+ employees
- Based in
- Denmark
- Founded
- 1909
- Company page
- Tools found
- 41
- Categories
- 17
- Oldest proven tool
- May 2021
- Changes seen
- 2
Rockwool's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
2 tools, what the product is built with
Backend & Database
Media & UI
Data & Observability
11 tools, what they measure and store
Go-to-market
12 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
14 tools, what the team runs on day to day
Email Delivery
Dev Tools
Security & Compliance
What changed at Rockwool
Recent starts and stops
- StartedDynamics 365 Customer Voice
- StartedXurrent
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Companies like Rockwool also use
Tools common among companies with a similar stack that we haven't found at Rockwool.
Companies with a stack like Rockwool's
Ranked by shared tools, with rare tools counting more.
TE ConnectivityElectronics · 10,000+ people13in common
Takeda Pharmaceutical Company LimitedPharmaceuticals · 10,000+ people15in common
SartoriusPrecision Engineering and Optical17in common
AVEVASoftware · 5,001–10,000 people16in common
Keywords Studios LimitedVideo Games15in common
Grid Dynamics Holdings, Inc.Prepackaged Software · 1,001–5,000 people12in common
Renishaw (Ireland)Engineering · 5,001–10,000 people15in common
Bentley SystemsSoftware · 1,001–5,000 people19in common
Rockwool tech stack FAQ
What tools does Rockwool use?
As of October 2026, runsonwhat has found 41 tools at Rockwool (rockwool.com) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: imgix and MongoDB Atlas. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 9, 2026.
What cloud does Rockwool run on?
Rockwool uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and code on rockwool.com, and Rockwool has used it since at least August 2022. Microsoft Azure is used by 44,437 companies runsonwhat tracks.
What sales tools does Rockwool use?
The sales tools runsonwhat has found at Rockwool are Demandbase (October 2026); no CRM shows up in Rockwool's public records. runsonwhat found Demandbase through Demandbase code on rockwool.com. Demandbase is used by 9,276 companies runsonwhat tracks.
What email provider does Rockwool use?
Rockwool uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 694,547 companies runsonwhat tracks.
What does Rockwool use for customer support?
Rockwool uses Zendesk for customer support and documentation, alongside Xurrent, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 40,123 companies runsonwhat tracks.
What analytics tools does Rockwool use?
Rockwool uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on rockwool.com. Google Analytics is used by 817,370 companies runsonwhat tracks.
How long has Rockwool used imgix?
Rockwool has used imgix since at least May 2021, going by the first public certificate of the rockwool.com subdomain that points at imgix. Other long-running tools at Rockwool include Microsoft Azure (since August 2022) and Optimizely (since October 2025).
Does Rockwool use Cloudflare?
Yes. runsonwhat found Cloudflare at Rockwool through Cloudflare code on rockwool.com. Cloudflare is a CDN & Edge tool used by 679,202 companies runsonwhat tracks.
Has Rockwool changed tools recently?
Yes. On runsonwhat's rechecks, Rockwool started using Dynamics 365 Customer Voice and Xurrent (latest on October 9, 2026). A change counts only between two checks of rockwool.com done the same way.
Which companies have a tech stack similar to Rockwool's?
The companies with the stacks most like Rockwool's are TE Connectivity, Takeda Pharmaceutical Company, Sartorius and AVEVA, according to runsonwhat (October 2026). Each shares 13 to 17 tools with Rockwool, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Rockwool uses?
runsonwhat reads public records only. Of the 41 tools at Rockwool, 17 were found through code on rockwool.com, 13 through DNS records, 8 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rockwool.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.