runsonwhat

Redfin's tech stack

What does Redfin use?

Redfin (rockethomes.com) uses at least 39 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, Stripe for payments and Mailchimp for marketing. Last checked .

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Tools found
39
Categories
14
Oldest proven tool
Jan 2019
Last checked
Oct 2026

Redfin's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

CDN & Edge

DNS

Application

3 tools, what the product is built with

AI

Payments & Billing

Media & UI

Data & Observability

6 tools, what they measure and store

Monitoring

Analytics

Go-to-market

12 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

15 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Security & Compliance

What changed at Redfin

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Marketo

Companies like Redfin also use

Tools common among companies with a similar stack that we haven't found at Redfin.

Companies with a stack like Redfin's

Ranked by shared tools, with rare tools counting more.

Redfin tech stack FAQ

What tools does Redfin use?

As of October 2026, runsonwhat has found 39 tools at Redfin (rockethomes.com) in public records. Edge & Hosting: Amazon Route 53, Amazon CloudFront and Akamai. Application: Google Maps, OpenAI and Stripe. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 20, 2026.

What email provider does Redfin use?

Redfin uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,785 companies runsonwhat tracks.

What payment provider does Redfin use?

Redfin uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe. Stripe is used by 29,980 companies runsonwhat tracks.

What analytics tools does Redfin use?

Redfin uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on rockethomes.com. Google Analytics is used by 894,565 companies runsonwhat tracks.

What marketing software does Redfin use?

Redfin uses Mailchimp for marketing, alongside Marketo, Iterable and Sprout Social, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 116,940 companies runsonwhat tracks.

What monitoring tools does Redfin use?

Redfin uses Dynatrace for monitoring, according to runsonwhat (October 2026). runsonwhat found Dynatrace through a DNS verification record for Dynatrace. Dynatrace is used by 4,588 companies runsonwhat tracks.

How long has Redfin used Marketo?

Redfin has used Marketo since at least January 2019, going by the first public certificate of the rockethomes.com subdomain that points at Marketo.

Does Redfin use Google Ads?

Yes. runsonwhat found Google Ads at Redfin through Google Ads code on rockethomes.com. Google Ads is a Ads & Pixels tool used by 527,185 companies runsonwhat tracks.

Does Redfin use AI tools?

Yes. runsonwhat has found OpenAI at Redfin; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Redfin may use more AI tools than these.

Which companies have a tech stack similar to Redfin's?

The companies with the stacks most like Redfin's are Rocket Mortgage, Aspen Dental, Rocket Close and The Aspen Group, according to runsonwhat (October 2026). Each shares 14 to 23 tools with Redfin, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Redfin uses?

runsonwhat reads public records only. Of the 39 tools at Redfin, 20 were found through DNS records, 11 through code on rockethomes.com, 3 through email records, 3 through subdomains that point at the vendor and 2 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rockethomes.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.