runsonwhat

REI's tech stack

What does REI use?

REI (rei.com) uses at least 48 tools we can see from public records, including Microsoft 365 for email and documents, Gladly for customer support, Google Analytics for analytics and PayPal for payments. Last checked .

Re-check liveVisit rei.com
Tools found
48
Categories
17
Layers
5 of 5
Last checked
Oct 2026

REI's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

CDN & Edge

Application

5 tools, what the product is built with

Frontend

Backend & Database

Payments & Billing

Search

Data & Observability

8 tools, what they measure and store

Monitoring

Analytics

Data Pipeline

Go-to-market

15 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Support & Docs

Company Ops

17 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Security & Compliance

Companies like REI also use

Tools common among companies with a similar stack that we haven't found at REI.

Companies with a stack like REI's

Ranked by shared tools, with rare tools counting more.

REI tech stack FAQ

What tools does REI use?

As of October 2026, runsonwhat has found 48 tools at REI (rei.com) in public records. Edge & Hosting: Cloudflare, Amazon CloudFront and Akamai. Application: Vue.js, PayPal and Klarna. Data & Observability: Google Analytics, Datadog and Adobe Analytics. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and Apple Business. Last checked October 11, 2026.

What email provider does REI use?

REI uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 701,710 companies runsonwhat tracks.

What does REI use for customer support?

REI uses Gladly for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gladly through Gladly code on rei.com. Gladly is used by 213 companies runsonwhat tracks.

What payment provider does REI use?

REI uses PayPal for payments and billing, alongside Klarna, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on rei.com. PayPal is used by 33,816 companies runsonwhat tracks.

What analytics tools does REI use?

REI uses Google Analytics for analytics, alongside Adobe Analytics, Adobe Experience Platform and AppsFlyer, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on rei.com. Google Analytics is used by 853,379 companies runsonwhat tracks.

What is REI's website built with?

REI uses Sitecore for its website, according to runsonwhat (October 2026). runsonwhat found Sitecore through a subdomain that points at Sitecore. Sitecore is used by 2,063 companies runsonwhat tracks.

Does REI use Cloudflare?

Yes. runsonwhat found Cloudflare at REI through Cloudflare code on rei.com. Cloudflare is a CDN & Edge tool used by 692,707 companies runsonwhat tracks.

Which companies have a tech stack similar to REI's?

The companies with the stacks most like REI's are Sephora, HSN, Gap and Crate & Barrel, according to runsonwhat (October 2026). Each shares 18 to 26 tools with REI, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what REI uses?

runsonwhat reads public records only. Of the 48 tools at REI, 26 were found through code on rei.com, 13 through DNS records, 6 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rei.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.