runsonwhat

Purl Soho's tech stack

What does Purl Soho use?

Purl Soho (purlsoho.com) uses at least 22 tools we can see from public records, including Zendesk for customer support, Triple Whale for analytics, PayPal for payments and Shopify for its website. Last checked .

Industry
Retail
Size
11–50 employees
Based in
New York, United States
Founded
2002
LinkedIn
Company page
Re-check liveVisit purlsoho.com
Tools found
22
Categories
13
Layers
5 of 5
Last checked
Nov 2026

Purl Soho's stack, layer by layer

Of 22 tools, 13 came from website code, 4 from email records, 3 from DNS verification records and 2 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

4 tools, what the product is built with

Frontend

AI

Payments & Billing

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

10 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Support & Docs

Company Ops

5 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

Companies like Purl Soho also use

Tools common among companies with a similar stack that we haven't found at Purl Soho.

Companies with a stack like Purl Soho's

Ranked by shared tools, with rare tools counting more.

More Retail companies

Other Retail companies we've checked.

Purl Soho tech stack FAQ

What tools does Purl Soho use?

As of November 2026, runsonwhat has found 22 tools at Purl Soho (purlsoho.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, React and PayPal. Data & Observability: Google Analytics and Triple Whale. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked November 9, 2026.

What email provider does Purl Soho use?

Purl Soho uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on purlsoho.com. Google Workspace is used by 422,581 companies runsonwhat tracks.

What does Purl Soho use for customer support?

Purl Soho uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on purlsoho.com. Zendesk is used by 43,840 companies runsonwhat tracks.

What payment provider does Purl Soho use?

Purl Soho uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on purlsoho.com. PayPal is used by 35,167 companies runsonwhat tracks.

What analytics tools does Purl Soho use?

Purl Soho uses Google Analytics for analytics, alongside Triple Whale, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on purlsoho.com. Google Analytics is used by 904,314 companies runsonwhat tracks.

What is Purl Soho's website built with?

Purl Soho uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through Shopify code on purlsoho.com. Shopify is used by 61,693 companies runsonwhat tracks.

Does Purl Soho use Google Fonts?

Yes. runsonwhat found Google Fonts at Purl Soho through Google Fonts code on purlsoho.com. Google Fonts is a Media & UI tool used by 825,851 companies runsonwhat tracks.

Which companies have a tech stack similar to Purl Soho's?

The companies with the stacks most like Purl Soho's are BitterLiebe, Crop King Seeds, Loft Furniture and TJ CONCEITO NH, according to runsonwhat (November 2026). Each shares 6 to 15 tools with Purl Soho, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Purl Soho uses?

runsonwhat reads public records only. Of the 22 tools at Purl Soho, 13 were found through code on purlsoho.com, 4 through DNS records, 4 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and purlsoho.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.