runsonwhat

Productsup's tech stack

What does Productsup use?

Productsup (productsup.com) uses at least 33 tools we can see from public records, including Heroku for hosting, HubSpot for sales, Hotjar for analytics and HubSpot CMS for its website. Productsup went back to Google Search Console in Nov 2026 and has used HubSpot since Oct 2019, going by certificate records. Last checked .

“Productsup is an enterprise SaaS platform for product content syndication and feed management.”

Industry
Software
Size
201–1,000 employees
Based in
Berlin, Germany
Founded
2010
LinkedIn
Company page
Re-check liveVisit productsup.com
Tools found
33
Categories
16
Oldest proven tool
Oct 2019
Changes seen
14

Productsup's stack, layer by layer

Of 33 tools, 18 came from website code, 8 from DNS verification records, 3 from email records and 4 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

5 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

4 tools, what they measure and store

Monitoring

Analytics

Go-to-market

14 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

6 tools, what the team runs on day to day

Email Delivery

Workspace

Dev Tools

Security & Compliance

What changed at Productsup

Recent starts and stops

  1. Came backGoogle Search Console
  2. Came backPinterest
  3. Came backAtlassian
  4. Came backPostmark
  5. Came backMicrosoft 365
  6. Came backReachdesk
  7. Came backAnthropic
  8. StoppedReachdesk
  9. StoppedAnthropic
  10. StoppedAtlassian
  11. StoppedGoogle Search Console
  12. StoppedMicrosoft 365

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. HubSpot
  2. HubSpot CMS

Companies like Productsup also use

Tools common among companies with a similar stack that we haven't found at Productsup.

Companies with a stack like Productsup's

Ranked by shared tools, with rare tools counting more.

More Software companies

Other Software companies we've checked.

Productsup tech stack FAQ

What tools does Productsup use?

As of November 2026, runsonwhat has found 33 tools at Productsup (productsup.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Vimeo, YouTube and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 8, 2026.

What cloud does Productsup run on?

Productsup uses Amazon Web Services for hosting and cloud infrastructure, alongside Heroku, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on productsup.com. Amazon Web Services is used by 147,354 companies runsonwhat tracks.

What CRM does Productsup use?

Productsup uses HubSpot for its CRM, alongside LeanData, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Productsup has used it since at least October 2019. HubSpot is used by 97,439 companies runsonwhat tracks.

What email provider does Productsup use?

Productsup uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 732,000 companies runsonwhat tracks.

What analytics tools does Productsup use?

Productsup uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on productsup.com. Google Analytics is used by 903,830 companies runsonwhat tracks.

What is Productsup's website built with?

Productsup uses HubSpot CMS for its website, alongside Contentful, according to runsonwhat (November 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS, and Productsup has used it since at least October 2019. HubSpot CMS is used by 34,422 companies runsonwhat tracks.

How long has Productsup used HubSpot?

Productsup has used HubSpot since at least October 2019, going by the first public certificate of the productsup.com subdomain that points at HubSpot. Other long-running tools at Productsup include HubSpot CMS (since October 2019).

Does Productsup use Cloudflare?

Yes. runsonwhat found Cloudflare at Productsup through Cloudflare code on productsup.com. Cloudflare is a CDN & Edge tool used by 732,121 companies runsonwhat tracks.

Does Productsup use AI tools?

Yes. runsonwhat has found Anthropic at Productsup; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Productsup may use more AI tools than these.

Has Productsup changed tools recently?

Yes. On runsonwhat's rechecks, Productsup started using Google Search Console, Pinterest and Atlassian (latest on November 8, 2026) and stopped using Reachdesk, Anthropic and Atlassian (latest on October 31, 2026). A change counts only between two checks of productsup.com done the same way.

Which companies have a tech stack similar to Productsup's?

The companies with the stacks most like Productsup's are Humanity Schedule, Staffbase, SOCi and Handshake, according to runsonwhat (November 2026). Each shares 4 to 15 tools with Productsup, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Productsup uses?

runsonwhat reads public records only. Of the 33 tools at Productsup, 18 were found through code on productsup.com, 9 through DNS records, 3 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and productsup.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.