runsonwhat

Overton's's tech stack

What does Overton's use?

Overton's (overtons.com) uses at least 38 tools we can see from public records, including Microsoft 365 for email and documents, Salesforce for sales, Google Analytics for analytics and PayPal for payments. Last checked .

Industry
Retail
Size
51–200 employees
Based in
Greenville, United States
Founded
1976
LinkedIn
Company page
Re-check liveVisit overtons.com
Tools found
38
Categories
16
Layers
5 of 5
Last checked
Oct 2026

Overton's's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

7 tools, what the product is built with

Frontend

Payments & Billing

Search

Media & UI

Data & Observability

8 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Go-to-market

12 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

10 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Security & Compliance

Companies like Overton's also use

Tools common among companies with a similar stack that we haven't found at Overton's.

Companies with a stack like Overton's's

Ranked by shared tools, with rare tools counting more.

More Retail companies

Other Retail companies we've checked.

Overton's tech stack FAQ

What tools does Overton's use?

We've found 38 tools at Overton's (overtons.com). Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 7, 2026.

What CRM does Overton's use?

Overton's uses Salesforce for sales and CRM. We found Salesforce through website code.

What email provider does Overton's use?

Overton's uses Microsoft 365 and Apple Business for email and documents. We found Microsoft 365 through DNS verification records.

What payment provider does Overton's use?

Overton's uses PayPal and Affirm for payments. We found PayPal through website code.

What analytics tools does Overton's use?

Overton's uses Google Analytics, Google Tag Manager and Segment for analytics. We found Google Analytics through website code.

What CMS does Overton's use?

Overton's uses Salesforce Commerce Cloud for its website. We found Salesforce Commerce Cloud through website code.

Does Overton's use jQuery?

Yes. We found jQuery at Overton's through website code. jQuery is used by 761,573 companies we track.

How does runsonwhat know what Overton's uses?

We read public traces only: Overton's's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.