runsonwhat

Aptean's tech stack

What does Aptean use?

Aptean (optiware.com) uses at least 27 tools we can see from public records, including Microsoft 365 for email and documents, 6sense for sales, Google Analytics for analytics and Contentful for its website. Last checked .

“Run your business with software built for your industry. Aptean delivers AI-enhanced solutions for food, manufacturing, retail, logistics and more.”

Industry
Software
Size
51–200 employees
Based in
Glostrup, Denmark
Founded
1980
LinkedIn
Company page
Re-check liveVisit optiware.com
Tools found
27
Categories
12
Oldest proven tool
Mar 2018
Changes seen
22

Aptean's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

3 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

5 tools, what they measure and store

Analytics

Flags & Experiments

Go-to-market

15 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

3 tools, what the team runs on day to day

Workspace

Security & Compliance

What changed at Aptean

Recent starts and stops

  1. StartedMicrosoft Ads
  2. StartedChatGPT Ads
  3. StartedMicrosoft Clarity
  4. StartedCloudflare
  5. StartedContentful
  6. StartedG2
  7. StartedGoogle Analytics
  8. StartedGoogle Ads
  9. StartedGoogle Tag Manager
  10. StartedLinkedIn Insight Tag
  11. Startedllms.txt
  12. StartedMarketo

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Pardot

Companies like Aptean also use

Tools common among companies with a similar stack that we haven't found at Aptean.

Companies with a stack like Aptean's

Ranked by shared tools, with rare tools counting more.

More Software companies

Other Software companies we've checked.

Aptean tech stack FAQ

What tools does Aptean use?

As of October 2026, runsonwhat has found 27 tools at Aptean (optiware.com) in public records. Edge & Hosting: Cloudflare. Application: Next.js and Vidyard. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Microsoft Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365, GlobalSign and OneTrust. Last checked October 20, 2026.

What sales tools does Aptean use?

The sales tools runsonwhat has found at Aptean are 6sense and Qualified (October 2026); no CRM shows up in Aptean's public records. runsonwhat found 6sense through 6sense code on optiware.com.

What email provider does Aptean use?

Aptean uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 706,439 companies runsonwhat tracks.

What analytics tools does Aptean use?

Aptean uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Marketo Measure, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on optiware.com. Google Analytics is used by 865,839 companies runsonwhat tracks.

What is Aptean's website built with?

Aptean uses Contentful for its website, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on optiware.com. Contentful is used by 4,107 companies runsonwhat tracks.

What marketing software does Aptean use?

Aptean uses Mailchimp for marketing, alongside Pardot, Marketo and G2, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 114,056 companies runsonwhat tracks.

How long has Aptean used Pardot?

Aptean has used Pardot since at least March 2018, going by the first public certificate of the optiware.com subdomain that points at Pardot.

Does Aptean use Cloudflare?

Yes. runsonwhat found Cloudflare at Aptean through Cloudflare code on optiware.com. Cloudflare is a CDN & Edge tool used by 697,887 companies runsonwhat tracks.

Has Aptean changed tools recently?

Yes. On runsonwhat's rechecks, Aptean started using Microsoft Ads, ChatGPT Ads and Microsoft Clarity (latest on October 20, 2026). A change counts only between two checks of optiware.com done the same way.

Which companies have a tech stack similar to Aptean's?

The companies with the stacks most like Aptean's are Aptean, Cytora, Systems Integration and Conga, according to runsonwhat (October 2026). Each shares 10 to 23 tools with Aptean, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Aptean uses?

runsonwhat reads public records only. Of the 27 tools at Aptean, 21 were found through code on optiware.com, 2 through DNS records, 2 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and optiware.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.