runsonwhat

Optimera's tech stack

What does Optimera use?

Optimera (optimera.no) uses at least 29 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Mailchimp for marketing. Last checked .

Industry
Wholesale
Size
1,001–5,000 employees
Based in
Østre Sjursøykai, Norway
Founded
1993
LinkedIn
Company page
Tools found
29
Categories
15
Oldest proven tool
Aug 2020
Last checked
Oct 2026

Optimera's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Application

3 tools, what the product is built with

Frontend

Auth & Identity

Data & Observability

7 tools, what they measure and store

Go-to-market

6 tools, how they find and keep customers

Company Ops

11 tools, what the team runs on day to day

What changed at Optimera

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Microsoft Azure
  2. Okta

Optimera tech stack FAQ

What tools does Optimera use?

As of October 2026, runsonwhat has found 29 tools at Optimera (optimera.no) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: Google Fonts, React and Okta. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked October 20, 2026.

What cloud does Optimera run on?

Optimera uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and code on optimera.no, and Optimera has used it since at least August 2020. Microsoft Azure is used by 46,174 companies runsonwhat tracks.

What email provider does Optimera use?

Optimera uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 706,403 companies runsonwhat tracks.

What analytics tools does Optimera use?

Optimera uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on optimera.no. Google Analytics is used by 864,810 companies runsonwhat tracks.

What marketing software does Optimera use?

Optimera uses Mailchimp for marketing, alongside Pardot, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp and code on optimera.no. Mailchimp is used by 113,985 companies runsonwhat tracks.

What does Optimera use for login and identity?

Optimera uses Okta for sign-in and identity, according to runsonwhat (October 2026). runsonwhat found Okta through a subdomain that points at Okta, and Optimera has used it since at least September 2023. Okta is used by 1,842 companies runsonwhat tracks.

How long has Optimera used Microsoft Azure?

Optimera has used Microsoft Azure since at least August 2020, going by the first public certificate of the optimera.no subdomain that points at Microsoft Azure. Other long-running tools at Optimera include Okta (since September 2023).

Does Optimera use Google Fonts?

Yes. runsonwhat found Google Fonts at Optimera through Google Fonts code on optimera.no. Google Fonts is a Media & UI tool used by 799,399 companies runsonwhat tracks.

Which companies have a tech stack similar to Optimera's?

The companies with the stacks most like Optimera's are Brødrene Dahl, Primanti Bros., Funrize and Domino's Pizza Venezuela Idz1, according to runsonwhat (October 2026). Each shares 6 to 21 tools with Optimera, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Optimera uses?

runsonwhat reads public records only. Of the 29 tools at Optimera, 13 were found through code on optimera.no, 9 through DNS records, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and optimera.no about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.