runsonwhat

NRF's tech stack

What does NRF use?

NRF (nrf.com) uses at least 35 tools we can see from public records, including Netlify for hosting, Microsoft 365 for email and documents, Salesforce for sales and Google Analytics for analytics. Last checked .

Industry
Retail
Size
51–200 employees
Based in
Washington, United States
Founded
1911
LinkedIn
Company page
Re-check liveVisit nrf.com
Tools found
35
Categories
15
Layers
5 of 5
Last checked
Oct 2026

NRF's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

9 tools, what the product is built with

Frontend

AI

Search

Media & UI

Data & Observability

4 tools, what they measure and store

Analytics

Go-to-market

13 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

7 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Security & Compliance

Companies like NRF also use

Tools common among companies with a similar stack that we haven't found at NRF.

Companies with a stack like NRF's

Ranked by shared tools, with rare tools counting more.

NRF tech stack FAQ

What tools does NRF use?

As of October 2026, runsonwhat has found 35 tools at NRF (nrf.com) in public records. Edge & Hosting: Cloudflare and Netlify. Application: Google Fonts, YouTube and React. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked October 4, 2026.

What cloud does NRF run on?

NRF uses Netlify for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Netlify through a subdomain that points at Netlify and DNS records. Netlify is used by 10,556 companies runsonwhat tracks.

What CRM does NRF use?

NRF uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on nrf.com. Salesforce is used by 32,903 companies runsonwhat tracks.

What email provider does NRF use?

NRF uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 694,529 companies runsonwhat tracks.

What analytics tools does NRF use?

NRF uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on nrf.com. Google Analytics is used by 811,539 companies runsonwhat tracks.

What is NRF's website built with?

NRF uses Storyblok for its website, according to runsonwhat (October 2026). runsonwhat found Storyblok through Storyblok code on nrf.com. Storyblok is used by 2,296 companies runsonwhat tracks.

Does NRF use Google Fonts?

Yes. runsonwhat found Google Fonts at NRF through Google Fonts code on nrf.com. Google Fonts is a Media & UI tool used by 752,935 companies runsonwhat tracks.

Does NRF use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at NRF; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so NRF may use more AI tools than these.

Which companies have a tech stack similar to NRF's?

The companies with the stacks most like NRF's are NRF Foundation, Capitol Lighting, Teach For America and Swiss Sense, according to runsonwhat (October 2026). Each shares 12 to 19 tools with NRF, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what NRF uses?

runsonwhat reads public records only. Of the 35 tools at NRF, 23 were found through code on nrf.com, 5 through DNS records, 5 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nrf.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.