Nielsen's tech stack
What does Nielsen use?
Nielsen (nielsen.com) uses at least 48 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Demandbase for sales and Zendesk for customer support. Last checked .
- Industry
- Publishing
- Size
- 10,000+ employees
- Based in
- New York, Germany
- Founded
- 1923
- Company page
- Tools found
- 48
- Categories
- 20
- Oldest proven tool
- Aug 2026
- Last checked
- Oct 2026
Nielsen's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
6 tools, what the product is built with
Data & Observability
6 tools, what they measure and store
Monitoring
Flags & Experiments
Go-to-market
12 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
20 tools, what the team runs on day to day
Email Delivery
Dev Tools
People & HR
Finance & Legal
Security & Compliance
What changed at Nielsen
Nielsen tech stack FAQ
What tools does Nielsen use?
As of October 2026, runsonwhat has found 48 tools at Nielsen (nielsen.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Fastly. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.
What cloud does Nielsen run on?
Nielsen uses Amazon Web Services for hosting and cloud infrastructure, alongside WordPress VIP, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 146,018 companies runsonwhat tracks.
What sales tools does Nielsen use?
The sales tools runsonwhat has found at Nielsen are Demandbase (October 2026); no CRM shows up in Nielsen's public records. runsonwhat found Demandbase through Demandbase code on nielsen.com. Demandbase is used by 9,685 companies runsonwhat tracks.
What email provider does Nielsen use?
Nielsen uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,969 companies runsonwhat tracks.
What does Nielsen use for customer support?
Nielsen uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Nielsen has used it since at least August 2026. Zendesk is used by 42,303 companies runsonwhat tracks.
What analytics tools does Nielsen use?
Nielsen uses Google Analytics for analytics, alongside Google Tag Manager and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on nielsen.com. Google Analytics is used by 889,681 companies runsonwhat tracks.
How long has Nielsen used Zendesk?
Nielsen has used Zendesk since at least August 2026, going by the first public certificate of the nielsen.com subdomain that points at Zendesk.
Does Nielsen use jQuery?
Yes. runsonwhat found jQuery at Nielsen through jQuery code on nielsen.com. jQuery is a Frontend tool used by 921,340 companies runsonwhat tracks.
Does Nielsen use AI tools?
Yes. runsonwhat has found Anthropic at Nielsen; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Nielsen may use more AI tools than these.
Which companies have a tech stack similar to Nielsen's?
The companies with the stacks most like Nielsen's are Mimecast, T2p, RingCentral and Reward Gateway, according to runsonwhat (October 2026). Each shares 15 to 23 tools with Nielsen, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Nielsen uses?
runsonwhat reads public records only. Of the 48 tools at Nielsen, 20 were found through DNS records, 15 through code on nielsen.com, 7 through subdomains that point at the vendor, 5 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nielsen.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.