Narrative's tech stack
What does Narrative use?
Narrative (narrative.io) uses at least 38 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .
“Narrative is a data collaboration platform enabling organizations to access, activate, and monetize high quality data for analytics, marketing, and AI use cases.”
- Industry
- Software
- Size
- 11–50 employees
- Based in
- New York, United States
- Founded
- 2016
- Company page
- Tools found
- 38
- Categories
- 15
- Oldest proven tool
- Apr 2017
- Last checked
- Oct 2026
Narrative's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
6 tools, where the bytes are served from
CDN & Edge
Application
3 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Go-to-market
13 tools, how they find and keep customers
Company Ops
12 tools, what the team runs on day to day
What changed at Narrative
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Narrative tech stack FAQ
What tools does Narrative use?
As of October 2026, runsonwhat has found 38 tools at Narrative (narrative.io) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Pingdom. Go-to-market: Microsoft Ads, LinkedIn Insight Tag and Mailchimp. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 18, 2026.
What cloud does Narrative run on?
Narrative uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, Vercel and GitHub Pages, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on narrative.io. Amazon Web Services is used by 145,468 companies runsonwhat tracks.
What CRM does Narrative use?
Narrative uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Narrative has used it since at least April 2017. HubSpot is used by 93,612 companies runsonwhat tracks.
What email provider does Narrative use?
Narrative uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 709,023 companies runsonwhat tracks.
What analytics tools does Narrative use?
Narrative uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on narrative.io. Google Analytics is used by 874,296 companies runsonwhat tracks.
What is Narrative's website built with?
Narrative uses Webflow for its website, alongside HubSpot CMS and Unbounce, according to runsonwhat (October 2026). runsonwhat found Webflow through a subdomain that points at Webflow and code on narrative.io. Webflow is used by 34,742 companies runsonwhat tracks.
How long has Narrative used HubSpot?
Narrative has used HubSpot since at least April 2017, going by the first public certificate of the narrative.io subdomain that points at HubSpot. Other long-running tools at Narrative include HubSpot CMS (since April 2017), Cloudflare (since October 2018) and Unbounce (since March 2019).
Does Narrative use jQuery?
Yes. runsonwhat found jQuery at Narrative through jQuery code on narrative.io. jQuery is a Frontend tool used by 911,835 companies runsonwhat tracks.
Which companies have a tech stack similar to Narrative's?
The companies with the stacks most like Narrative's are Principality Building Society, Hello Group, Drivosity and Pharos Systems International, according to runsonwhat (October 2026). Each shares 8 to 12 tools with Narrative, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Narrative uses?
runsonwhat reads public records only. Of the 38 tools at Narrative, 12 were found through DNS records, 11 through code on narrative.io, 8 through subdomains that point at the vendor, 6 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and narrative.io about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.