Metadata, Inc.'s tech stack
What does Metadata, Inc. use?
Metadata, Inc. (metadata.io) uses at least 51 tools we can see from public records, including Amazon Web Services for hosting, Google Workspace for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .
“metadata.io creates target audiences, landing pages, ad creatives and commercials, then autonomously sets up, runs and optimizes B2B campaigns across 12 channels. Use audiences alone, add campaign execution and optimization, or use the agentic workflow.”
- Industry
- Software
- Size
- 51–200 employees
- Based in
- San Francisco, United States
- Founded
- 2015
- Company page
- Tools found
- 51
- Categories
- 15
- Oldest proven tool
- 2020
- Changes seen
- 3
Metadata, Inc.'s stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
7 tools, where the bytes are served from
Application
3 tools, what the product is built with
Data & Observability
5 tools, what they measure and store
Go-to-market
24 tools, how they find and keep customers
Marketing
Ads & Pixels
Company Ops
12 tools, what the team runs on day to day
Email Delivery
Dev Tools
What changed at Metadata, Inc.
Companies like Metadata, Inc. also use
Tools common among companies with a similar stack that we haven't found at Metadata, Inc..
Companies with a stack like Metadata, Inc.'s
Ranked by shared tools, with rare tools counting more.
SyncariSoftware · 51–200 people19in common
Supplier.ioSoftware · 51–200 people24in common
EmotiveSoftware · 51–200 people21in common
Artisan AI, Inc.B2B · 11–50 people20in common
Yotpoyotpo.com31in common
SalesIntel, Inc.Software · 51–200 people25in common
NooksSoftware · 51–200 people20in common
PixiebrixSoftware · 11–50 people15in common
More Software companies
Other Software companies we've checked.
Metadata, Inc. tech stack FAQ
What tools does Metadata use?
As of October 2026, runsonwhat has found 51 tools at Metadata (metadata.io) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts and Auth0. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Apple Business. Last checked October 20, 2026.
What cloud does Metadata run on?
Metadata uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, Vercel and Railway, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on metadata.io. Amazon Web Services is used by 145,300 companies runsonwhat tracks.
What CRM does Metadata use?
Metadata uses HubSpot for its CRM, alongside Salesforce, Calendly and ZoomInfo, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on metadata.io. HubSpot is used by 93,087 companies runsonwhat tracks.
What email provider does Metadata use?
Metadata uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on metadata.io. Google Workspace is used by 400,271 companies runsonwhat tracks.
What analytics tools does Metadata use?
Metadata uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on metadata.io. Google Analytics is used by 865,733 companies runsonwhat tracks.
What marketing software does Metadata use?
Metadata uses G2 for marketing, according to runsonwhat (October 2026). runsonwhat found G2 through G2 code on metadata.io. G2 is used by 3,046 companies runsonwhat tracks.
How long has Metadata used Railway?
Metadata has used Railway since at least 2020, going by the first public certificate of the metadata.io subdomain that points at Railway. Other long-running tools at Metadata include Amazon CloudFront (since October 2020), Auth0 (since October 2021) and SafeBase (since June 2022).
Does Metadata use Google Fonts?
Yes. runsonwhat found Google Fonts at Metadata through Google Fonts code on metadata.io. Google Fonts is a Media & UI tool used by 799,869 companies runsonwhat tracks.
Has Metadata changed tools recently?
Yes. On runsonwhat's rechecks, Metadata started using KickFire, RB2B and Vercel (latest on October 8, 2026). A change counts only between two checks of metadata.io done the same way.
Which companies have a tech stack similar to Metadata's?
The companies with the stacks most like Metadata's are Syncari, Supplier.io, Emotive and Artisan AI, according to runsonwhat (October 2026). Each shares 19 to 24 tools with Metadata, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Metadata uses?
runsonwhat reads public records only. Of the 51 tools at Metadata, 29 were found through code on metadata.io, 11 through DNS records, 6 through subdomains that point at the vendor, 4 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and metadata.io about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.