Merlo's tech stack
What does Merlo use?
Merlo (merlo.com) uses at least 27 tools we can see from public records, including Microsoft 365 for email and documents, HubSpot for sales, Google Analytics for analytics and WordPress for its website. Last checked .
- Based in
- Italy
- Founded
- 1911
- Company page
- Tools found
- 27
- Categories
- 13
- Layers
- 5 of 5
- Last checked
- Nov 2026
Merlo's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
9 tools, what the product is built with
Auth & Identity
Data & Observability
3 tools, what they measure and store
Go-to-market
8 tools, how they find and keep customers
Website & CMS
Marketing
Sales & CRM
Company Ops
6 tools, what the team runs on day to day
Workspace
Dev Tools
Security & Compliance
Companies like Merlo also use
Tools common among companies with a similar stack that we haven't found at Merlo.
Companies with a stack like Merlo's
Ranked by shared tools, with rare tools counting more.
Comfy DeployEngineering, Product and Design · 1–10 people9in common
Orange Walrusorangewalrus.com2in common
Matrix OSSoftware · 1–10 people9in common
Commtrex, LLCLogistics and Supply Chain · 11–50 people12in common
Themes for Appthemesfor.app5in common
MochiContent · 1–10 people7in common
HopperInfrastructure · 1–10 people7in common
GennyApparel & Fashion · 1–10 people9in common
Merlo tech stack FAQ
What tools does Merlo use?
As of November 2026, runsonwhat has found 27 tools at Merlo (merlo.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, GSAP and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Apple Business and Cookiebot. Last checked November 2, 2026.
What CRM does Merlo use?
Merlo uses HubSpot for its CRM, alongside Apollo.io, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 96,308 companies runsonwhat tracks.
What email provider does Merlo use?
Merlo uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 719,653 companies runsonwhat tracks.
What analytics tools does Merlo use?
Merlo uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on merlo.com. Google Analytics is used by 906,239 companies runsonwhat tracks.
What is Merlo's website built with?
Merlo uses WordPress for its website, alongside HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on merlo.com. WordPress is used by 607,136 companies runsonwhat tracks.
What does Merlo use for login and identity?
Merlo uses Clerk for sign-in and identity, according to runsonwhat (November 2026). runsonwhat found Clerk through Clerk code on merlo.com. Clerk is used by 1,398 companies runsonwhat tracks.
Does Merlo use Google Fonts?
Yes. runsonwhat found Google Fonts at Merlo through Google Fonts code on merlo.com. Google Fonts is a Media & UI tool used by 825,863 companies runsonwhat tracks.
Which companies have a tech stack similar to Merlo's?
The companies with the stacks most like Merlo's are Comfy Deploy, Orange Walrus, Matrix OS and Commtrex, according to runsonwhat (November 2026). Each shares 2 to 12 tools with Merlo, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Merlo uses?
runsonwhat reads public records only. Of the 27 tools at Merlo, 18 were found through code on merlo.com, 6 through DNS records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and merlo.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.