runsonwhat

MADISA's tech stack

What does MADISA use?

MADISA (madisa.com) uses at least 29 tools we can see from public records, including HubSpot for sales, Zendesk for customer support, Hotjar for analytics and WooCommerce for its website. MADISA has used HubSpot since May 2021, going by certificate records. Last checked .

Industry
Machinery
Size
1,001–5,000 employees
Based in
Ciudad Santa Catarina, Mexico
Founded
1946
LinkedIn
Company page
Re-check liveVisit madisa.com
Tools found
29
Categories
13
Oldest proven tool
May 2021
Last checked
Nov 2026

MADISA's stack, layer by layer

Of 29 tools, 19 came from website code, 4 from DNS verification records, 3 from email records and 3 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

6 tools, what the product is built with

Frontend

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

11 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

8 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Security & Compliance

What changed at MADISA

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. HubSpot
  2. HubSpot CMS

Companies like MADISA also use

Tools common among companies with a similar stack that we haven't found at MADISA.

Companies with a stack like MADISA's

Ranked by shared tools, with rare tools counting more.

MADISA tech stack FAQ

What tools does MADISA use?

As of November 2026, runsonwhat has found 29 tools at MADISA (madisa.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and Cookiebot. Last checked November 6, 2026.

What CRM does MADISA use?

MADISA uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and MADISA has used it since at least May 2021. HubSpot is used by 96,976 companies runsonwhat tracks.

What email provider does MADISA use?

MADISA uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 725,662 companies runsonwhat tracks.

What does MADISA use for customer support?

MADISA uses WhatsApp Business for customer support and documentation, alongside Zendesk, according to runsonwhat (November 2026). runsonwhat found WhatsApp Business through WhatsApp Business code on madisa.com. WhatsApp Business is used by 138,332 companies runsonwhat tracks.

What analytics tools does MADISA use?

MADISA uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on madisa.com. Google Analytics is used by 905,999 companies runsonwhat tracks.

What is MADISA's website built with?

MADISA uses WordPress for its website, alongside Yoast SEO, WooCommerce and HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on madisa.com. WordPress is used by 607,305 companies runsonwhat tracks.

How long has MADISA used HubSpot?

MADISA has used HubSpot since at least May 2021, going by the first public certificate of the madisa.com subdomain that points at HubSpot. Other long-running tools at MADISA include HubSpot CMS (since May 2021).

Does MADISA use jQuery?

Yes. runsonwhat found jQuery at MADISA through jQuery code on madisa.com. jQuery is a Frontend tool used by 929,980 companies runsonwhat tracks.

Which companies have a tech stack similar to MADISA's?

The companies with the stacks most like MADISA's are Supermercati Tosano Cerea, MUST, Vadecom and Colantonio, according to runsonwhat (November 2026). Each shares 11 to 15 tools with MADISA, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what MADISA uses?

runsonwhat reads public records only. Of the 29 tools at MADISA, 19 were found through code on madisa.com, 5 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and madisa.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.