runsonwhat

Macpac Outdoors's tech stack

What does Macpac Outdoors use?

Macpac Outdoors (macpac.com.au) uses at least 37 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Salesforce for sales and Google Analytics for analytics. Last checked .

Industry
Retail
Based in
Australia
Founded
1973
Tools found
37
Categories
18
Layers
5 of 5
Changes seen
1

Macpac Outdoors's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Application

7 tools, what the product is built with

Data & Observability

5 tools, what they measure and store

Company Ops

7 tools, what the team runs on day to day

What changed at Macpac Outdoors

Recent starts and stops

  1. StartedOpenAI

Macpac Outdoors tech stack FAQ

What tools does Macpac Outdoors use?

As of October 2026, runsonwhat has found 37 tools at Macpac Outdoors (macpac.com.au) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 10, 2026.

What cloud does Macpac Outdoors run on?

Macpac Outdoors uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on macpac.com.au. Amazon Web Services is used by 144,162 companies runsonwhat tracks.

What CRM does Macpac Outdoors use?

Macpac Outdoors uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through Salesforce code on macpac.com.au. Salesforce is used by 32,928 companies runsonwhat tracks.

What email provider does Macpac Outdoors use?

Macpac Outdoors uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 694,652 companies runsonwhat tracks.

What analytics tools does Macpac Outdoors use?

Macpac Outdoors uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on macpac.com.au. Google Analytics is used by 836,138 companies runsonwhat tracks.

What is Macpac Outdoors's website built with?

Macpac Outdoors uses Salesforce Commerce Cloud for its website, according to runsonwhat (October 2026). runsonwhat found Salesforce Commerce Cloud through a subdomain that points at Salesforce Commerce Cloud and code on macpac.com.au. Salesforce Commerce Cloud is used by 1,459 companies runsonwhat tracks.

Does Macpac Outdoors use jQuery?

Yes. runsonwhat found jQuery at Macpac Outdoors through jQuery code on macpac.com.au. jQuery is a Frontend tool used by 885,299 companies runsonwhat tracks.

Does Macpac Outdoors use AI tools?

Yes. runsonwhat has found OpenAI at Macpac Outdoors; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Macpac Outdoors may use more AI tools than these.

Has Macpac Outdoors changed tools recently?

Yes. On runsonwhat's rechecks, Macpac Outdoors started using OpenAI (latest on October 10, 2026). A change counts only between two checks of macpac.com.au done the same way.

Which companies have a tech stack similar to Macpac Outdoors's?

The companies with the stacks most like Macpac Outdoors' are BCF Australia, Supercheap Auto, Macpac Outdoors and rebel, according to runsonwhat (October 2026). Each shares 27 to 31 tools with Macpac Outdoors, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Macpac Outdoors uses?

runsonwhat reads public records only. Of the 37 tools at Macpac Outdoors, 24 were found through code on macpac.com.au, 9 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and macpac.com.au about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.