runsonwhat

Lonely Planet's tech stack

What does Lonely Planet use?

Lonely Planet (lonelyplanet.com) uses at least 32 tools we can see from public records, including Microsoft 365 for email and documents, Zendesk for customer support, Google Analytics for analytics and Shopify for its website. Last checked .

Industry
Tourism
Size
201–1,000 employees
Based in
New York, Australia
Founded
1972
LinkedIn
Company page
Re-check liveVisit lonelyplanet.com
Tools found
32
Categories
18
Layers
5 of 5
Last checked
Oct 2026

Lonely Planet's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

DNS

Application

8 tools, what the product is built with

Frontend

Auth & Identity

AI

Search

Media & UI

Data & Observability

4 tools, what they measure and store

Monitoring

Analytics

Go-to-market

5 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Support & Docs

Company Ops

13 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Security & Compliance

Companies like Lonely Planet also use

Tools common among companies with a similar stack that we haven't found at Lonely Planet.

Companies with a stack like Lonely Planet's

Ranked by shared tools, with rare tools counting more.

More Tourism companies

Other Tourism companies we've checked.

Lonely Planet tech stack FAQ

What tools does Lonely Planet use?

We've found 32 tools at Lonely Planet (lonelyplanet.com). Edge & Hosting: Amazon Route 53 and Amazon CloudFront. Application: Anthropic, OpenAI and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: Google Ads, Zendesk and Shopify. Company Ops: Microsoft 365, Google Workspace and Atlassian. Last checked October 2, 2026.

What email provider does Lonely Planet use?

Lonely Planet uses Microsoft 365 and Google Workspace for email and documents. We found Microsoft 365 through DNS verification records and email records.

What does Lonely Planet use for customer support?

Lonely Planet uses Zendesk for customer support. We found Zendesk through custom domain and email records.

What analytics tools does Lonely Planet use?

Lonely Planet uses Google Analytics, Google Tag Manager and AppsFlyer for analytics. We found Google Analytics through website code.

What CMS does Lonely Planet use?

Lonely Planet uses Shopify for its website. We found Shopify through custom domain and DNS verification records.

What marketing software does Lonely Planet use?

Lonely Planet uses Attentive for marketing. We found Attentive through website code.

Does Lonely Planet use Microsoft 365?

Yes. We found Microsoft 365 at Lonely Planet through DNS verification records and email records. Microsoft 365 is used by 245,233 companies we track.

How does runsonwhat know what Lonely Planet uses?

We read public traces only: Lonely Planet's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.