What does Kraken use?

As of October 2026, runsonwhat has found 53 tools at Kraken (kraken.com) in public records. Edge & Hosting: Cloudflare. Application: Tailwind CSS, Anthropic and OpenAI. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 20, 2026.

Kraken uses HubSpot for its CRM, alongside Attio, according to runsonwhat (October 2026). runsonwhat found HubSpot through a DNS verification record for HubSpot. HubSpot is used by 93,059 companies runsonwhat tracks.

Kraken uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 706,417 companies runsonwhat tracks.

Kraken uses Zendesk for customer support and documentation, alongside Discord and Mintlify, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 41,360 companies runsonwhat tracks.

Kraken uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe. Stripe is used by 27,068 companies runsonwhat tracks.

Kraken uses Google Analytics for analytics, alongside Google Tag Manager, Segment and Mixpanel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on kraken.com. Google Analytics is used by 865,201 companies runsonwhat tracks.

Kraken has used Pardot since at least April 2026, going by the first public certificate of the kraken.com subdomain that points at Pardot.

Yes. runsonwhat found Cloudflare at Kraken through DNS records that point at Cloudflare and code on kraken.com. Cloudflare is a CDN & Edge tool used by 697,699 companies runsonwhat tracks.

Yes. runsonwhat has found Anthropic and OpenAI at Kraken; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Kraken may use more AI tools than these.

Yes. As of October 2026, Kraken has 87 open roles on its public Ashby job board, most in engineering (21), marketing (21) and finance & legal (15). 50 were posted in the last 30 days and 20 were taken down.

Yes. On runsonwhat's rechecks, Kraken started using Stripe and ClickHouse (latest on October 20, 2026). A change counts only between two checks of kraken.com done the same way.

The companies with the stacks most like Kraken's are Coinbase, ObsessionDB, Sazabi and Pinterest, according to runsonwhat (October 2026). Each shares 9 to 19 tools with Kraken, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 53 tools at Kraken, 26 were found through DNS records, 18 through code on kraken.com, 5 through subdomains that point at the vendor, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and kraken.com about monthly.