Indigo's tech stack
What does Indigo use?
Indigo (indigo.ca) uses at least 51 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, Oracle Service Cloud for customer support and Google Analytics for analytics. Last checked .
- Industry
- Retail
- Size
- 5,001–10,000 employees
- Based in
- Toronto, Canada
- Founded
- 1995
- Company page
- Tools found
- 51
- Categories
- 20
- Oldest proven tool
- May 2013
- Changes seen
- 4
Indigo's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
6 tools, what the product is built with
Auth & Identity
Backend & Database
Payments & Billing
Search
Media & UI
Data & Observability
5 tools, what they measure and store
Go-to-market
16 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Support & Docs
Company Ops
21 tools, what the team runs on day to day
Email Delivery
Dev Tools
Finance & Legal
What changed at Indigo
Companies like Indigo also use
Tools common among companies with a similar stack that we haven't found at Indigo.
Companies with a stack like Indigo's
Ranked by shared tools, with rare tools counting more.
BonobosRetail22in common
J&P CyclesRetail · 201–1,000 people20in common
Serena & LilyRetail · 201–1,000 people19in common
ThortfulRetail · 51–200 people21in common
EverlaneRetail · 51–200 people24in common
Cycle GearRetail · 1,001–5,000 people18in common
LaCrosse FootwearApparel & Fashion · 201–1,000 people17in common
PartzillaAutomotive · 51–200 people14in common
More Retail companies
Other Retail companies we've checked.
Indigo tech stack FAQ
What tools does Indigo use?
As of October 2026, runsonwhat has found 51 tools at Indigo (indigo.ca) in public records. Edge & Hosting: Cloudflare, Microsoft Azure and Akamai. Application: Google Fonts, PayPal and Auth0. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.
What cloud does Indigo run on?
Indigo uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through Microsoft Azure code on indigo.ca. Microsoft Azure is used by 47,354 companies runsonwhat tracks.
What email provider does Indigo use?
Indigo uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 715,050 companies runsonwhat tracks.
What does Indigo use for customer support?
Indigo uses Oracle Service Cloud for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Oracle Service Cloud through a subdomain that points at Oracle Service Cloud, and Indigo has used it since at least May 2013. Oracle Service Cloud is used by 124 companies runsonwhat tracks.
What payment provider does Indigo use?
Indigo uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on indigo.ca. PayPal is used by 34,694 companies runsonwhat tracks.
What analytics tools does Indigo use?
Indigo uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on indigo.ca. Google Analytics is used by 888,559 companies runsonwhat tracks.
How long has Indigo used Oracle Service Cloud?
Indigo has used Oracle Service Cloud since at least May 2013, going by the first public certificate of the indigo.ca subdomain that points at Oracle Service Cloud. Other long-running tools at Indigo include Shopify (since October 2014), Akamai (since November 2017) and Auth0 (since July 2022).
Does Indigo use Google Fonts?
Yes. runsonwhat found Google Fonts at Indigo through Google Fonts code on indigo.ca. Google Fonts is a Media & UI tool used by 815,166 companies runsonwhat tracks.
Has Indigo changed tools recently?
Yes. On runsonwhat's rechecks, Indigo started using Esker, KnowBe4 and New Relic (latest on October 9, 2026). A change counts only between two checks of indigo.ca done the same way.
Which companies have a tech stack similar to Indigo's?
The companies with the stacks most like Indigo's are Bonobos, J&P Cycles, Serena & Lily and Thortful, according to runsonwhat (October 2026). Each shares 19 to 22 tools with Indigo, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Indigo uses?
runsonwhat reads public records only. Of the 51 tools at Indigo, 21 were found through code on indigo.ca, 19 through DNS records, 5 through email records, 5 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and indigo.ca about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.