runsonwhat

IMRG's tech stack

What does IMRG use?

IMRG (imrg.org) uses at least 24 tools we can see from public records, including Microsoft 365 for email and documents, HubSpot for sales, Google Analytics for analytics and WordPress for its website. Last checked .

Industry
Retail
Size
11–50 employees
Based in
London, United Kingdom
Founded
1990
LinkedIn
Company page
Re-check liveVisit imrg.org
Tools found
24
Categories
11
Layers
5 of 5
Last checked
Oct 2026

IMRG's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

6 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

11 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

4 tools, what the team runs on day to day

Workspace

Security & Compliance

Companies like IMRG also use

Tools common among companies with a similar stack that we haven't found at IMRG.

Companies with a stack like IMRG's

Ranked by shared tools, with rare tools counting more.

More Retail companies

Other Retail companies we've checked.

IMRG tech stack FAQ

What tools does IMRG use?

As of October 2026, runsonwhat has found 24 tools at IMRG (imrg.org) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Cookiebot and accessiBe. Last checked October 20, 2026.

What CRM does IMRG use?

IMRG uses HubSpot for its CRM, alongside Apollo.io, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on imrg.org. HubSpot is used by 93,851 companies runsonwhat tracks.

What email provider does IMRG use?

IMRG uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 710,116 companies runsonwhat tracks.

What analytics tools does IMRG use?

IMRG uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on imrg.org. Google Analytics is used by 878,019 companies runsonwhat tracks.

What is IMRG's website built with?

IMRG uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on imrg.org. WordPress is used by 596,023 companies runsonwhat tracks.

What marketing software does IMRG use?

IMRG uses Mailchimp for marketing, alongside Brevo and Dotdigital, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 114,894 companies runsonwhat tracks.

Does IMRG use jQuery?

Yes. runsonwhat found jQuery at IMRG through jQuery code on imrg.org. jQuery is a Frontend tool used by 914,528 companies runsonwhat tracks.

Does IMRG use AI tools?

Yes. runsonwhat has found OpenAI at IMRG; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so IMRG may use more AI tools than these.

Which companies have a tech stack similar to IMRG's?

The companies with the stacks most like IMRG's are Rush Hair & Beauty, FMB, Federation of Master Builders, Tech Show Frankfurt and Technology for Marketing I 22, according to runsonwhat (October 2026). Each shares 13 to 17 tools with IMRG, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what IMRG uses?

runsonwhat reads public records only. Of the 24 tools at IMRG, 18 were found through code on imrg.org, 5 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and imrg.org about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.