runsonwhat

IMA's tech stack

What does IMA use?

IMA (imanet.org) uses at least 24 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .

Industry
Accounting
Size
51–200 employees
Based in
Montvale, United States
Founded
1919
LinkedIn
Company page
Re-check liveVisit imanet.org
Tools found
24
Categories
11
Layers
5 of 5
Changes seen
11

IMA's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

1 tool, what the product is built with

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

11 tools, how they find and keep customers

Marketing

Ads & Pixels

Sales & CRM

Company Ops

7 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

People & HR

What changed at IMA

Recent starts and stops

  1. StartedAdRoll
  2. StartedMicrosoft Ads
  3. StartedChatGPT Ads
  4. StartedMicrosoft Clarity
  5. StartedGoogle Analytics
  6. StartedGoogle Ad Manager
  7. StartedGoogle Ads
  8. StartedHubSpot
  9. StartedLinkedIn Insight Tag
  10. StartedMeta Pixel
  11. StartedStackAdapt

Companies like IMA also use

Tools common among companies with a similar stack that we haven't found at IMA.

Companies with a stack like IMA's

Ranked by shared tools, with rare tools counting more.

IMA tech stack FAQ

What tools does IMA use?

As of October 2026, runsonwhat has found 24 tools at IMA (imanet.org) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 19, 2026.

What cloud does IMA run on?

IMA uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through DNS records that point at Microsoft Azure. Microsoft Azure is used by 46,654 companies runsonwhat tracks.

What CRM does IMA use?

IMA uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on imanet.org. HubSpot is used by 93,815 companies runsonwhat tracks.

What email provider does IMA use?

IMA uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 710,110 companies runsonwhat tracks.

What analytics tools does IMA use?

IMA uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on imanet.org. Google Analytics is used by 877,455 companies runsonwhat tracks.

What does IMA use for hiring and HR?

IMA uses Madgex for hiring and HR, according to runsonwhat (October 2026). runsonwhat found Madgex through a subdomain that points at Madgex. Madgex is used by 71 companies runsonwhat tracks.

Does IMA use Google Fonts?

Yes. runsonwhat found Google Fonts at IMA through Google Fonts code on imanet.org. Google Fonts is a Media & UI tool used by 807,971 companies runsonwhat tracks.

Has IMA changed tools recently?

Yes. On runsonwhat's rechecks, IMA started using AdRoll, Microsoft Ads and ChatGPT Ads (latest on October 19, 2026). A change counts only between two checks of imanet.org done the same way.

Which companies have a tech stack similar to IMA's?

The companies with the stacks most like IMA's are National Payroll Institute, Bristol Live, CFP Board and Derbyshire Live, according to runsonwhat (October 2026). Each shares 11 to 14 tools with IMA, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what IMA uses?

runsonwhat reads public records only. Of the 24 tools at IMA, 14 were found through code on imanet.org, 7 through DNS records, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and imanet.org about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.