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Companies that use SAP Customer Data Cloud

377 companies use SAP Customer Data Cloud, as of October 2026.

SAP Customer Data Cloud: Customer identity and consent (Gigya). We've found 377 companies using SAP Customer Data Cloud, most often in Retail (13%) and Newspapers (10%), typically with 1,001–5,000 employees and 33% based in United States.

Customers377companies use it
Most popular withNewspapers59× more likely than average
Typical customer1,001–5,000employees · mostly United States
  1. Seen Oct 2026
  2. La Repubblicarepubblica.itNewspapers · Italy
    1,001–5,000 employeesSeen Oct 2026
  3. 1–10 employeesSeen Oct 2026
  4. Clarínclarin.comNewspapers · Argentina
    1,001–5,000 employeesSeen Oct 2026
  5. Since Mar 2016
  6. Seen Oct 2026
  7. Seen Oct 2026
  8. Euronewseuronews.comThematic Channel Publishing · France
    201–1,000 employeesSeen Oct 2026
  9. Seen Oct 2026
  10. RTVE Canariasrtve.esBroadcast Media · Spain
    5,001–10,000 employeesSeen Oct 2026
  11. Seen Oct 2026
  12. CTV Newsctvnews.caNews Media · Canada
    1,001–5,000 employeesSeen Oct 2026
  13. KPMG (Australia)kpmg.comFinancial Services · Australia
    10,000+ employeesSeen Oct 2026
  14. Softonicsoftonic.comInternet · Spain
    51–200 employeesSeen Oct 2026

Showing 40 of 496

SAP Customer Data Cloud customers also use

How much more likely SAP Customer Data Cloud customers are to use each tool than the average company.

What kind of companies use SAP Customer Data Cloud

Segments where SAP Customer Data Cloud customers are more common than among all the companies we track.

  • Newspapers6% of customers59×more likely
  • Media Production5% of customers45×more likely
  • Tourism3% of customers33×more likely
  • Broadcast Media3% of customers30×more likely
  • Publishing3% of customers10×more likely
  • Automotive5% of customers9.8×more likely
  • Online Media3% of customers7.9×more likely
  • 10,000+ employees16% of customers7.4×more likely

Industry

  1. Retail13%
  2. Newspapers10%
  3. Automotive8%
  4. Media Production8%
  5. Consumer Goods7%
  6. Online Media5%
  7. Tourism5%
  8. Broadcast Media5%

Company size

  1. 1–10 employees11%
  2. 11–50 employees8%
  3. 51–200 employees16%
  4. 201–1,000 employees20%
  5. 1,001–5,000 employees21%
  6. 5,001–10,000 employees7%
  7. 10,000+ employees16%

Country

  1. United States33%
  2. Italy12%
  3. United Kingdom8%
  4. Germany6%
  5. Spain5%
  6. Canada4%
  7. Australia4%
  8. France3%

Breakdowns cover the 284 customers with company details so far.

Alternatives to SAP Customer Data Cloud

Other tools in the same category, by how many companies use them.

SAP Customer Data Cloud FAQ

How many companies use SAP Customer Data Cloud?

We've found 377 companies using SAP Customer Data Cloud among the 186,466 we've scanned so far. We only count a company when a direct public record backs it up.

What kind of companies use SAP Customer Data Cloud?

SAP Customer Data Cloud customers are most often in Retail (13%), Newspapers (10%) and Automotive (8%). The most common company size is 1,001–5,000 employees (21% of customers with a known size).

Which countries use SAP Customer Data Cloud the most?

Most SAP Customer Data Cloud customers we've found are in United States (33%), Italy (12%) and United Kingdom (8%).

What are the alternatives to SAP Customer Data Cloud?

The most used alternatives in the same category are Auth0 (2,489 companies), Microsoft Entra ID (1,216 companies), Okta (1,086 companies) and Clerk (609 companies).

How does runsonwhat know a company uses SAP Customer Data Cloud?

We read public traces only. For SAP Customer Data Cloud that means a subdomain that points at SAP Customer Data Cloud and the company's published subprocessor list. Every match keeps the record it came from.