runsonwhat

IAB's tech stack

What does IAB use?

IAB (iab.com) uses at least 30 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Zendesk for customer support. Last checked .

LinkedIn
Company page
Re-check liveVisit iab.com
Tools found
30
Categories
16
Oldest proven tool
Oct 2015
Last checked
Oct 2026

IAB's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

5 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

11 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

9 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Finance & Legal

Security & Compliance

What changed at IAB

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Heroku
  2. Marketo
  3. HubSpot
  4. HubSpot CMS

Companies like IAB also use

Tools common among companies with a similar stack that we haven't found at IAB.

Companies with a stack like IAB's

Ranked by shared tools, with rare tools counting more.

IAB tech stack FAQ

What tools does IAB use?

As of October 2026, runsonwhat has found 30 tools at IAB (iab.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Heroku. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, SendGrid and Amazon SES. Last checked October 20, 2026.

What cloud does IAB run on?

IAB uses Amazon Web Services for hosting and cloud infrastructure, alongside Heroku, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on iab.com. Amazon Web Services is used by 146,165 companies runsonwhat tracks.

What CRM does IAB use?

IAB uses HubSpot for its CRM, alongside Calendly, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and IAB has used it since at least May 2023. HubSpot is used by 95,236 companies runsonwhat tracks.

What email provider does IAB use?

IAB uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,651 companies runsonwhat tracks.

What does IAB use for customer support?

IAB uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on iab.com. Zendesk is used by 42,363 companies runsonwhat tracks.

What analytics tools does IAB use?

IAB uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on iab.com. Google Analytics is used by 894,887 companies runsonwhat tracks.

How long has IAB used Heroku?

IAB has used Heroku since at least October 2015, going by the first public certificate of the iab.com subdomain that points at Heroku. Other long-running tools at IAB include Marketo (since July 2020), HubSpot (since May 2023) and HubSpot CMS (since May 2023).

Does IAB use jQuery?

Yes. runsonwhat found jQuery at IAB through jQuery code on iab.com. jQuery is a Frontend tool used by 923,542 companies runsonwhat tracks.

Does IAB use AI tools?

Yes. runsonwhat has found OpenAI at IAB; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so IAB may use more AI tools than these.

Which companies have a tech stack similar to IAB's?

The companies with the stacks most like IAB's are Brightest, PLTW, Planet Argon and Systemico Technologies, according to runsonwhat (October 2026). Each shares 3 to 15 tools with IAB, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what IAB uses?

runsonwhat reads public records only. Of the 30 tools at IAB, 13 were found through code on iab.com, 7 through DNS records, 5 through email records, 4 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and iab.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.