Groundfloor's tech stack
What does Groundfloor use?
Groundfloor (groundfloor.com) uses at least 26 tools we can see from public records, including Amazon Web Services for hosting, Google Workspace for email and documents, HubSpot for sales and Intercom for customer support. Last checked .
- Industry
- Financial Services
- Size
- 51–200 employees
- Based in
- Atlanta, United States
- Founded
- 2013
- Company page
- Tools found
- 26
- Categories
- 13
- Layers
- 5 of 5
- Last checked
- Oct 2026
Groundfloor's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
5 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Go-to-market
12 tools, how they find and keep customers
Sales & CRM
Support & Docs
Company Ops
2 tools, what the team runs on day to day
Workspace
People & HR
Companies like Groundfloor also use
Tools common among companies with a similar stack that we haven't found at Groundfloor.
Companies with a stack like Groundfloor's
Ranked by shared tools, with rare tools counting more.
SpaceshipFinancial Services · 51–200 people10in common
Nest Wealth | More value, lower feesFinancial Services · 51–200 people16in common
Climate Impact XFinancial Services · 51–200 people3in common
AQR CapitalFinancial Services9in common
PrecisionscientiaManagement Consulting · 51–200 people12in common
Pliant TherapeuticsBiotechnology · 51–200 people13in common
Public LabelMarketing and Advertising · 51–200 people10in common
OnnitHealth, Wellness and Fitness · 51–200 people12in common
More Financial Services companies
Other Financial Services companies we've checked.
Groundfloor tech stack FAQ
What tools does Groundfloor use?
As of October 2026, runsonwhat has found 26 tools at Groundfloor (groundfloor.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace and Greenhouse. Last checked October 7, 2026.
What cloud does Groundfloor run on?
Groundfloor uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on groundfloor.com. Amazon Web Services is used by 144,503 companies runsonwhat tracks.
What CRM does Groundfloor use?
Groundfloor uses HubSpot for its CRM, alongside Calendly, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on groundfloor.com. HubSpot is used by 91,248 companies runsonwhat tracks.
What email provider does Groundfloor use?
Groundfloor uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on groundfloor.com. Google Workspace is used by 394,814 companies runsonwhat tracks.
What does Groundfloor use for customer support?
Groundfloor uses Intercom for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Intercom through Intercom code on groundfloor.com. Intercom is used by 8,202 companies runsonwhat tracks.
What analytics tools does Groundfloor use?
Groundfloor uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on groundfloor.com. Google Analytics is used by 845,183 companies runsonwhat tracks.
Does Groundfloor use jQuery?
Yes. runsonwhat found jQuery at Groundfloor through jQuery code on groundfloor.com. jQuery is a Frontend tool used by 892,976 companies runsonwhat tracks.
Which companies have a tech stack similar to Groundfloor's?
The companies with the stacks most like Groundfloor's are Spaceship, Nest Wealth | More value, lower fees, Climate Impact X and AQR Capital, according to runsonwhat (October 2026). Each shares 3 to 16 tools with Groundfloor, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Groundfloor uses?
runsonwhat reads public records only. Of the 26 tools at Groundfloor, 20 were found through code on groundfloor.com, 3 through DNS records, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and groundfloor.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.