Icon's tech stack
What does Icon use?
Icon (goicon.com) uses at least 32 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .
“Iconic Experiences. Powered by Smart Aging™ AI.”
- Industry
- Software
- Size
- 51–200 employees
- Based in
- Newton, United States
- Company page
- Tools found
- 32
- Categories
- 16
- Oldest proven tool
- Apr 2023
- Last checked
- Oct 2026
Icon's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
6 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Flags & Experiments
Go-to-market
11 tools, how they find and keep customers
Company Ops
8 tools, what the team runs on day to day
Email Delivery
Collaboration
Dev Tools
Security & Compliance
What changed at Icon
Companies like Icon also use
Tools common among companies with a similar stack that we haven't found at Icon.
Companies with a stack like Icon's
Ranked by shared tools, with rare tools counting more.
ALTRSoftware · 51–200 people18in common
ReplicantSoftware · 51–200 people15in common
FactoryfixSoftware · 51–200 people16in common
Owner.comSoftware · 51–200 people16in common
ACDSee Photo Studio Software | Photo Editing, Photo Management, Photo Editor, Digital Photography, Digital Asset Management, DAMSoftware · 51–200 people17in common
SamdeskSoftware · 51–200 people13in common
CloudBoltSoftware · 51–200 people18in common
EcolibriumSoftware · 51–200 people16in common
More Software companies
Other Software companies we've checked.
Icon tech stack FAQ
What tools does Icon use?
As of November 2026, runsonwhat has found 32 tools at Icon (goicon.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and VWO. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 26, 2026.
What cloud does Icon run on?
Icon uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on goicon.com. Amazon Web Services is used by 146,680 companies runsonwhat tracks.
What CRM does Icon use?
Icon uses HubSpot for its CRM, alongside ZoomInfo and Salesloft, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on goicon.com. HubSpot is used by 96,187 companies runsonwhat tracks.
What email provider does Icon use?
Icon uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 719,439 companies runsonwhat tracks.
What analytics tools does Icon use?
Icon uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on goicon.com. Google Analytics is used by 906,651 companies runsonwhat tracks.
What is Icon's website built with?
Icon uses WordPress for its website, alongside Elementor and All in One SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on goicon.com. WordPress is used by 607,221 companies runsonwhat tracks.
How long has Icon used WP Engine?
Icon has used WP Engine since at least April 2023, going by the first public certificate of the goicon.com subdomain that points at WP Engine.
Does Icon use jQuery?
Yes. runsonwhat found jQuery at Icon through jQuery code on goicon.com. jQuery is a Frontend tool used by 930,428 companies runsonwhat tracks.
Which companies have a tech stack similar to Icon's?
The companies with the stacks most like Icon's are ALTR, Replicant, Factoryfix and Owner.com, according to runsonwhat (November 2026). Each shares 15 to 18 tools with Icon, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Icon uses?
runsonwhat reads public records only. Of the 32 tools at Icon, 19 were found through code on goicon.com, 8 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and goicon.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.