GOAT's tech stack
What does GOAT use?
GOAT (goat.com) uses at least 41 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, ZoomInfo for sales and Zendesk for customer support. Last checked .
“GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands.”
- Based in
- Los Angeles, United States
- Founded
- 2015
- Tools found
- 41
- Categories
- 21
- Oldest proven tool
- Feb 2021
- Last checked
- Oct 2026
GOAT's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
7 tools, what the product is built with
Frontend
Payments & Billing
Search
Media & UI
Data & Observability
3 tools, what they measure and store
Go-to-market
11 tools, how they find and keep customers
Sales & CRM
Support & Docs
Company Ops
17 tools, what the team runs on day to day
Email Delivery
Dev Tools
People & HR
Finance & Legal
Security & Compliance
What changed at GOAT
Hiring at GOAT
12 open roles on GOAT's public Greenhouse job board, 12 posted in the last 30 days and 2 closed.
Open roles by team
- Other8
- Operations3
- Marketing1
Latest openings
- Fulfillment Associate - SeasonalEaston, Pennsylvania, United States · Oct 2026
- Sneaker and Apparel AuthenticatorTeterboro, New Jersey, United States · Oct 2026
- HIRING EVENT 10/20 GOAT Group Fulfillment CenterEaston, Pennsylvania, United States · Oct 2026
- Fulfillment AssociateEaston, Pennsylvania, United States · Oct 2026
- Director, Domestic FulfillmentLos Angeles, California, United States +1 · Oct 2026
- Senior Performance Marketing SpecialistRemote US · Oct 2026
Checked October 15, 2026.
Companies like GOAT also use
Tools common among companies with a similar stack that we haven't found at GOAT.
Companies with a stack like GOAT's
Ranked by shared tools, with rare tools counting more.
GOAT tech stack FAQ
What tools does GOAT use?
As of October 2026, runsonwhat has found 41 tools at GOAT (goat.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Amazon CloudFront. Application: React, Adobe Fonts and Next.js. Data & Observability: Google Analytics, Bugsnag and mParticle. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 10, 2026.
What cloud does GOAT run on?
GOAT uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 74,972 companies runsonwhat tracks.
What sales tools does GOAT use?
The sales tools runsonwhat has found at GOAT are ZoomInfo (October 2026); no CRM shows up in GOAT's public records. runsonwhat found ZoomInfo through ZoomInfo code on goat.com. ZoomInfo is used by 15,181 companies runsonwhat tracks.
What email provider does GOAT use?
GOAT uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 700,556 companies runsonwhat tracks.
What does GOAT use for customer support?
GOAT uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and GOAT has used it since at least February 2021. Zendesk is used by 40,804 companies runsonwhat tracks.
What payment provider does GOAT use?
GOAT uses Stripe for payments and billing, alongside Klarna, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on goat.com. Stripe is used by 26,088 companies runsonwhat tracks.
How long has GOAT used Zendesk?
GOAT has used Zendesk since at least February 2021, going by the first public certificate of the goat.com subdomain that points at Zendesk. Other long-running tools at GOAT include Branch (since August 2023).
Does GOAT use Cloudflare?
Yes. runsonwhat found Cloudflare at GOAT through DNS records that point at Cloudflare and code on goat.com. Cloudflare is a CDN & Edge tool used by 691,352 companies runsonwhat tracks.
Does GOAT use AI tools?
Yes. runsonwhat has found Anthropic at GOAT; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so GOAT may use more AI tools than these.
Is GOAT hiring?
Yes. As of October 2026, GOAT has 12 open roles on its public Greenhouse job board, most in operations (3) and marketing (1). 12 were posted in the last 30 days and 2 were taken down.
Which companies have a tech stack similar to GOAT's?
The companies with the stacks most like GOAT's are Fabletics, Experian, OfferUp and HSN, according to runsonwhat (October 2026). Each shares 11 to 21 tools with GOAT, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what GOAT uses?
runsonwhat reads public records only. Of the 41 tools at GOAT, 17 were found through DNS records, 16 through code on goat.com, 4 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and goat.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.