runsonwhat

NielsenIQ's tech stack

What does NielsenIQ use?

NielsenIQ (gfk.com) uses at least 39 tools we can see from public records, including WordPress VIP for hosting, Microsoft 365 for email and documents, HubSpot for sales and Zendesk for customer support. Last checked .

Industry
Market Research
Size
5,001–10,000 employees
Based in
Nuremberg, Germany
Founded
1934
LinkedIn
Company page
Re-check liveVisit gfk.com
Tools found
39
Categories
16
Layers
5 of 5
Changes seen
1

NielsenIQ's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

6 tools, what the product is built with

Auth & Identity

Media & UI

Data & Observability

4 tools, what they measure and store

Monitoring

Analytics

Go-to-market

14 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

13 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Security & Compliance

What changed at NielsenIQ

Recent starts and stops

  1. StartedSwissSign

Companies like NielsenIQ also use

Tools common among companies with a similar stack that we haven't found at NielsenIQ.

Companies with a stack like NielsenIQ's

Ranked by shared tools, with rare tools counting more.

NielsenIQ tech stack FAQ

What tools does NielsenIQ use?

As of October 2026, runsonwhat has found 39 tools at NielsenIQ (gfk.com) in public records. Edge & Hosting: Akamai and WordPress VIP. Application: Font Awesome, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026.

What cloud does NielsenIQ run on?

NielsenIQ uses WordPress VIP for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WordPress VIP through WordPress VIP code on gfk.com. WordPress VIP is used by 1,391 companies runsonwhat tracks.

What CRM does NielsenIQ use?

NielsenIQ uses HubSpot for its CRM, alongside Demandbase and 6sense, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 94,239 companies runsonwhat tracks.

What email provider does NielsenIQ use?

NielsenIQ uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 712,502 companies runsonwhat tracks.

What does NielsenIQ use for customer support?

NielsenIQ uses Zendesk for customer support and documentation, alongside Freshdesk and Intercom, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,001 companies runsonwhat tracks.

What analytics tools does NielsenIQ use?

NielsenIQ uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on gfk.com. Google Analytics is used by 882,675 companies runsonwhat tracks.

Does NielsenIQ use Google Ads?

Yes. runsonwhat found Google Ads at NielsenIQ through Google Ads code on gfk.com. Google Ads is a Ads & Pixels tool used by 503,858 companies runsonwhat tracks.

Has NielsenIQ changed tools recently?

Yes. On runsonwhat's rechecks, NielsenIQ started using SwissSign (latest on October 9, 2026). A change counts only between two checks of gfk.com done the same way.

Which companies have a tech stack similar to NielsenIQ's?

The companies with the stacks most like NielsenIQ's are M Science, News Corp Australia, Marshall University and Longview News-Journal, according to runsonwhat (October 2026). Each shares 6 to 14 tools with NielsenIQ, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what NielsenIQ uses?

runsonwhat reads public records only. Of the 39 tools at NielsenIQ, 20 were found through code on gfk.com, 12 through DNS records, 4 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and gfk.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.