General Pants Co.'s tech stack
What does General Pants Co. use?
General Pants Co. (generalpants.com) uses at least 34 tools we can see from public records, including Microsoft 365 for email and documents, Zendesk for customer support, Google Analytics for analytics and PayPal for payments. Last checked .
- Industry
- Fashion
- Founded
- 1972
- Tools found
- 34
- Categories
- 13
- Layers
- 5 of 5
- Last checked
- Oct 2026
General Pants Co.'s stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
5 tools, what the product is built with
Frontend
Payments & Billing
Search
Media & UI
Data & Observability
4 tools, what they measure and store
Go-to-market
18 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Support & Docs
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
General Pants Co. tech stack FAQ
What tools does General Pants use?
As of October 2026, runsonwhat has found 34 tools at General Pants (generalpants.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked October 3, 2026.
What email provider does General Pants use?
General Pants uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 694,545 companies runsonwhat tracks.
What does General Pants use for customer support?
General Pants uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on generalpants.com. Zendesk is used by 40,117 companies runsonwhat tracks.
What payment provider does General Pants use?
General Pants uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on generalpants.com. PayPal is used by 33,400 companies runsonwhat tracks.
What analytics tools does General Pants use?
General Pants uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on generalpants.com. Google Analytics is used by 816,395 companies runsonwhat tracks.
What is General Pants's website built with?
General Pants uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 58,105 companies runsonwhat tracks.
Does General Pants use jQuery?
Yes. runsonwhat found jQuery at General Pants through jQuery code on generalpants.com. jQuery is a Frontend tool used by 862,788 companies runsonwhat tracks.
Which companies have a tech stack similar to General Pants's?
The companies with the stacks most like General Pants' are GOOD AMERICAN, Unclaimed Baggage, Melissa & Doug and Shinola, according to runsonwhat (October 2026). Each shares 20 to 23 tools with General Pants, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what General Pants uses?
runsonwhat reads public records only. Of the 34 tools at General Pants, 23 were found through code on generalpants.com, 8 through DNS records, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and generalpants.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.